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Headless Founder Quang Minh On Shaping Vietnamese Streetwear

Streetwear has been predominant on the global runway for years. It didn’t start to impact the Vietnamese fashion scene until early 2015—when the rise...
Klasern Watches

Klasern Watches: Saigon Becomes A Design Inspiration

Klasern Watches founder and Saigon-native Tuan Hoang is a cross-platform designer with experience in web development, and graphic and product design, who’s been working...
VNCT_featured

Cultural Trends In Vietnam: Five Experts Share Their Insights

Cultural trends in Vietnam emerged in 2017, and it was a year of collaborations, commitments, and, inevitably, continued globalization. When Spotify—another international brand with...
Takashimaya Mall

Vietnamese Fashion Brands: The Future Of Brick And Mortar Retail

With the current Vietnam fashion retail market reported to be worth US $358 million, Vietnam is attracting global industry players drawn by its double-digit...
Lam Gia Khang

Vietnamese Fashion For Women: 7 Of The Best Designers

Over the past few years, aside from Vietnam International Fashion Week (VIFW) and other home-based fashion events like the Elle Fashion Show and the...
Uber Vietnam

The Story Of A Rebranding: How Uber Vietnam Got Its New...

It’s 2nd April 2016, and Uber’s former CEO Travis Kalanick posts the announcement of the company’s rebranding on their newsroom blog. Seven years earlier, Uber...
Sustainable Fashion In Vietnam

Sustainable Fashion In Vietnam: A Unique Position To Develop

In Vietnam, the concept of sustainable fashion is still a novelty. However, over the past few years the community of supporters committing to fashion...
Vietnamese Women in Tap Hao

Consumer Trends In Vietnam: New Shopping Habits Emerging In 2017

Ho Chi Minh City is home to an ever-growing array of shopping malls and supermarkets. From E-Mart in Go Vap to Vincom Center in...
Vietnamese Ao Dai

The Evolution Of The Ao Dai

The Vietnamese ao dai has seen significant evolution throughout the years and has been in the forefront of the fashion industry, as well as...