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Subtle & Simple: Fashioning A Local Contemporary Brand

Boasting local pioneers like The Blue T-Shirt and Nosbyn, the Vietnamese fashion industry is poised to define a new era of style in the...

Saigon Swagger: Hustle And Bustle In A Bag

A brand coveted by both hypebeasts and office workers alike, Saigon Swagger is as quintessentially Saigonese as it is at home in any metropolitan...

Vietnamese Fashion Brands: A Guide To Five Sustainable Labels

In the “new” Vietnam, there’s an emerging environmental consciousness happening as the country grows economically. With consumers choosing Vietnamese natural beauty products, and with...
Minh Thao

Plus Size Clothing In Vietnam With BAXU’s Nguyen Minh Thao

This post is also available in: Vietnamese With a 6% increase in 2016 sales totaling an estimated US $21.4 billion in the United States alone, the...
Marian and Evolution3

Evolution3: The Garment Factory Where They’re Counting Staff Smiles

The Evolution3 clothing factory is so far out of District 1 that the Landmark 81 building has become a grainy silhouette. Here, they make...
Joe Chikamori

Biti’s Hunter: How A Small Budget Campaign Rebirthed A Brand

Vietnamese footwear brand Biti’s isn’t a young company. In fact, they were founded in 1982 by Vuu Khai Thanh and Lai Khiem and dominated...
Tom - Moi Dien

A Lesson In Style With Vietnamese Fashion Label Moi Dien

After graduating from Parsons School of Design in New York City, Tom Trandt returned to Vietnam to establish his first Vietnamese fashion label. He...
Coco Sin

COCO SIN’s Co-Founder On Running A Fast-Fashion Business

Six years ago, Yen Vu met with her friend Mai Huong Tran over lunch to discuss the idea of starting a project together. Established...

Lam Gia Khang On The Hard Work Behind His GIA STUDIOS

The twenty-eight-year-old fashion designer, Lam Gia Khang, got his first break when he became assistant to another Vietnamese designer, Do Manh Cuong. He went...

Headless Founder Quang Minh On Shaping Vietnamese Streetwear

Streetwear has been predominant on the global runway for years. It didn’t start to impact the Vietnamese fashion scene until early 2015—when the rise...