Decison Lab x Vietcetera

Insight
Brand

New data from Decision Lab’s Foodservice Monitor shows that the number of out-of-home dining visits in Vietnam’s three largest cities grew by 0.7% in the second quarter over the same period last year. This is encouraging for restaurants after a...
It’s a well-established fact that Vietnam consumes a huge amount of beer annually. In fact, it's near the top in Asia in terms of per-capita consumption. However, new data from Decision Lab shows that major market opportunities are also...
For the next round of our partnership with Decision Lab, we’ll be providing insights about the cost of western restaurants in Vietnam. Are they on their way to becoming places where Vietnamese can go on a daily basis? How...
In contrast to the downturn of visits in the restaurant industry in Vietnam that occurred in the first quarter of 2017, one segment of the industry, convenience stores, managed to achieve stability and even gain market share of overall out-of-home...
In our commitment to showcasing the most relevant insights to our readers, we’re excited to announce a new content partnership with Ho Chi Minh City-based market research firm Decision Lab. Twice a month, we’ll be producing data-driven analysis on...

Decision Lab

A market research company on a mission

Brands in Asia are experiencing disruption as consumers adopt new technologies and interact with products and campaigns in new ways. We are here to change the decision making process, making your marketing more agile and more connected to your consumers’ changing habits.

We say it’s time to digitalize.

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