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Vietcetera Cafe

The Story On Why We Launched Vietcetera Cafe

Plastic stools, low tables, and iced coffee. These cafes offer convenience and a relaxed environment right at the doorsteps of the skyscrapers that employ...
Julia Doan - FloralPunk

Julia Doan and Floralpunk: How This Millennial Started A Fashion Brand...

It’s no secret that overseas Vietnamese and foreigners starting businesses in Vietnam face their share of challenges. Some try to introduce too foreign concepts,...
Cathrine Østerberg - Cathrine Østerberg

Østerberg Ice Cream: Danish And Vietnamese Ice Creams

Our team has lived in Vietnam for a combined 25 years+, yet ice cream continues to be a food offering that we find to be...
Kyle Le

Kyle Le: How This YouTuber Has Connected Vietnam To The World

Some of the earliest influencers of the new Vietnam includes the work of Kyle Le and his YouTube channel, kylele.net. Kyle’s casual and insightful...
Ma Belle Box - Marion Vigot

Ma Belle Box: How This Team Uses Digital To Distribute Cosmetics

One of the earliest lifestyle companies I came across in Vietnam was Ma Belle Box, a beauty box discovery service company. The founder, Marion...
Ben Betterby

Storytelling Saigon & Ben Betterby: Standup, Public Speaking Workshops

One of our most frequent requests and opinions from readers and the people we profile on our Website are about the availability of activity-based...
Mekong Capital Chris Freund

Mekong Capital: What This Private Equity Firm Looks For In Vietnam’s...

Launched in 2001, Vietnam-based private equity firm Mekong Capital has led investments in industries that have transformed some of Vietnam’s most iconic companies such...
JuicElixir Caroline Le

JuicElixir: How This Scientist Became A Juice Maker

A recent returnee to Vietnam, Caroline Le has been charting her own small business plans with her food and beverage company, JuicElixir. Leveraging her...
Rice Creative Interview

Rice Creative: Meet The Team Setting Design Standards In Vietnam

Among one of the first brands that stood out to me when I first visited Ho Chi Minh City was Marou Chocolate. The branding...
Thanh Vu Ultramarathoner

Thanh Vu: Meet This Ultra Marathoner From Hanoi

One of our readers reached out to us on Facebook suggesting that we interview his friend, Thanh Vu (thanks Steve Hoang!). A quick Google...