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Crystal Lam - Vinawood

Crystal Lam And Vinawood: Why This Leader Thinks Industry Will Define...

While we’ve been able to cover stories of culture, society, design, and fashion in Vietnam, we’ve been wanting to branch out further. At Vietcetera,...
Kaoru - Sketch

Sketch Magazine: Japanese Media In Vietnam

The Japanese community in Vietnam is often seen as a bubble. Geographically, you can find many of the Japanese-related businesses along Le Thanh Ton...
Mekong Capital Chris Freund

Mekong Capital: What This Private Equity Firm Looks For In Vietnam’s...

Launched in 2001, Vietnam-based private equity firm Mekong Capital has led investments in industries that have transformed some of Vietnam’s most iconic companies such...
Minh Beta

Minh Bui and Beta Corp: How this Execution-Focused Entrepreneur Does Business...

We’ve profiled a number of overseas Vietnamese, foreigners, and locals who have launched thriving businesses in Vietnam. Are there more stories about local Vietnamese...
Nguyen Ngoc My

Sylvia Nguyen: Modernizing Vietnam’s Hospitality Vision

As we continue to search for the thought leaders of the new Vietnam, the team at Vietcetera tracked down the elusive road-warrior Nguyen Ngoc...
Suistainable living in Ho Chi Minh

Helly Tong and The Yen Concept: The Future of Sustainable Living

As we explore the untold stories of the new Vietnam, one of the ongoing mysteries are the people and brands that represent “Á Đông”...
Darren Chew and District Eight

Darren Chew and District Eight: Starting a Furniture Design Revolution in...

Launched in 2009, L’Usine has set the standard for a new wave of entrepreneurs pursuing the evolution of modern Vietnamese brands. As one of the...
Linh Thai

Linh Thai: Earning Her Stripes in America, Building Her Company in...

Many people say that if you’re going to work in Vietnam, you should do it while you’re young. But is that necessarily the right or...
Hurricane Barber

A Cut Above, a Review of Hurricane Barber in Ho Chi...

Through writing this article I have been converted to believing that a proper haircut is not necessarily a matter of vanity, but rather, like...
work saigon, laure

WORK Saigon: An Interview with Laure Chevallier

When I arrived in Ho Chi Minh City, I asked my friend Anh-Minh Do: “Who are the three people I should meet in my...
Luke Nguyen

Breathing in: Luke Nguyen’s “One Habit”

Every month, Vietcetera partner Bright – the Vietnamese magazine for simpler, cleaner and happier living,  speaks with one incredibly busy individual about their “one...