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Iconic Pizza 4P's

How the Team Behind the Iconic Pizza 4P’s Brand Plans to...

When you drop by the new Pizza 4P’s Ben Thanh Market location, you’ll notice the simplicity and emptiness of the space. A rare, yet...
Ayano Otani

Ayano Otani: Businesswoman and Artist, Japanese Perspectives in Vietnam

We’ve written about the Japanese business interest in Vietnam before, but we haven’t interviewed someone who can give a bit of insight and character...
Te Te Beer

Craft Beer in Vietnam: An Inside Peek with the Team Behind...

Line them up: beer is on sale in Vietnam. Amidst speculation that Vietnam’s government will sell off $100m+ majority stakes of its Sabeco and Habeco...
Bao Nguyen

Bao Nguyen: How a Vietnamese-American Director Got Started Making Movies in...

After playing a hand in documentaries that were featured on media including HBO and the New York Times, and others that won awards at...
Suistainable living in Ho Chi Minh

Helly Tong and The Yen Concept: The Future of Sustainable Living

As we explore the untold stories of the new Vietnam, one of the ongoing mysteries are the people and brands that represent “Á Đông”...
Darren Chew and District Eight

Darren Chew and District Eight: Starting a Furniture Design Revolution in...

Launched in 2009, L’Usine has set the standard for a new wave of entrepreneurs pursuing the evolution of modern Vietnamese brands. As one of the...
Taembe Featured

Babies Everywhere: How Taembe Plans to Expand as Vietnam Grows Up

As Vietnam undergoes a demographic shift and sees rising consumer demand for higher quality products, internet startup Taembe hopes to ride the wave. Vietnam is...
Luis Antonio Torres

Luis Antonio Torres: Why the Aspirational Dollar in Vietnam is Higher...

Fashion is an ever evolving subject in Vietnam. There are its highs and its lows. The men’s and women’s basics. And then there are...
Linh Thai

Linh Thai: Earning Her Stripes in America, Building Her Company in...

Many people say that if you’re going to work in Vietnam, you should do it while you’re young. But is that necessarily the right or...
T from Chopp healthy food

How Chopp Plans to Make Healthy Food Accessible in Vietnam

It’s common to see expats, travelers, and even locals spending most of their meals at restaurants and cafes. It’s not hard to find restaurants...