Sometimes simply rearranging furniture does the trick and satisfies the urge to redecorate. And sometimes it doesn’t. Amid Saigon’s many architectural styles, it’s the Indochine and its modern interpretations that tends to be the source of inspiration for many a makeover. While usually rather vaguely described as “a fusion of East and West”, you know the French-Indochine style when you see it. And in Saigon you see it everywhere. Naturally, given the style’ popularity, plenty of home decor stores cater […]

After more than two decades of dedication and creating a new era for Vietnamese fashion, fashion design Nguyen Cong Tri has cemented his status in the Vietnamese fashion industry, becoming a great inspiration for young Vietnamese talents not only in fashion, but also for any who love art. His twenty years of fashion is a journey marked with many ups and downs, but also a lot of miracles. On this journey, Nguyen has been able to wow the industry through […]

Today, the Nguyen Cong Tri Fashion & Contemporary Art Exhibition debuts the show “Cục Im Lặng.” It takes place for three days from December 27-29, 2019 at the Saigon Exhibition and Convention Center (SECC). The show “Cục Im Lặng” is a remake of designer Nguyen Cong Tri’s twenty year journey in fashion. The exhibition displays ten collections from the designer, arranged and performed through ten artistic creations set in original spaces from ten local and international artists. A few hours […]

The new famous today is less about the red carpet and more about social media. In Vietnam’s case, it’s not just a global trend that the country is trying to catch up to; the country is a key player in forming it. In latest figures, Vietnam is now officially among YouTube’s top five biggest markets. Pew Pew, an online game streamer, has surpassed MC Tran Thanh to become the highest ranked influencer according to the We Choice Award. YouTubers like […]

As Saigon becomes more globalized and diverse, so too does competition grow. Brands find it harder today to build a name for themselves than ever before; they are struggling to either reach consumers or to reconnect with consumers. Hence, Doodle Brands is a Branding and Design Thinking company that answers said clients’ needs. With design thinking implementation, the agency is one of the first to apply a new kind of innovative branding to the market. By helping clients define why […]

From investigating the nutritional barriers to education in rural Vietnam to interviewing Drake about his luxury French champagne, the stories of what we eat and drink have kept writer Dan Q. Dao on the road for a long time. There is always the delight in sharing new tastes with readers; the larger challenge that Dan tasks himself is to ask what cultural and political insights might be hiding at the bottom of a glass. We recently connected with Dan in […]