A wedding dress marks the beginning of every woman’s married life. In the past, owning an expensive wedding dress was unimaginable. Vietnamese brides often times rented and then returned dresses. Now, with the average income of Vietnamese people on the rise and the rapid development of local wedding dress brands, buying a dress for the big day and then having it as a keepsake is no longer a luxury. Vietcetera introduces five Vietnamese wedding dress brands that have been gaining […]

“I believe every woman has a ‘switch.’ Once that switch is activated, they become the best version of themselves. However, few are able to recognize and turn on that switch. That’s where I come in — I am the one that helps women find and activate their ‘switch,’” Thu Vu shares, explaining the reason why she chose to pursue a career as a fashion advisor. Thu Vu (real name Vũ Anh Thư), is often known in the fashion world as […]

In the past, fashion consulting in the United States, Japan, and Korea has strongly contributed to domestic commerce and economic growth. Recently, however, interest in fashion consulting has also grown in Vietnam. Hoc Bui belongs to a small, influential group of fashion consultants specializing in Gent-style in Vietnam. Today, his clientele list, comprised of individuals from places such as Korea and Japan, exceeds 50. A Gent-style lover, Hoc Bui is eager to share his passion with a broader audience in […]

YouTube has rapidly expanded as a platform in Vietnam, giving Vietnamese youth an accessible outlet to express themselves and share their experiences. For Vietnamese YouTubers, their posts reach and influence youth who hold common interests, making their roles in Vietnamese society an important responsibility. Currently, Vietnam is one of the top ten countries in the world with the most YouTube viewers. Few people, however, know that the profession requires intense passion and effort. Creating a YouTube is channel is not […]

Inspired by the dramatic cultural shifts in our home country, last year we asked five experts to tell us about cultural trends in Vietnam. The Lab’s Tuan Le, architect Dam Vu and others helped us sift through events in 2017 while making predictions for the year ahead. Our cultural kingpins were hyped about the international launch of locally-born labels like Super Vision, about Vietnamese design identity evolving “into something unique, harder to explain, but impossible to ignore,” and in architecture […]

Vietnamese consumers have made a gradual shift towards domestic products in recent years. While the effect has happened across industries, the most visible impacts have arisen in the fashion world. Boutique brands like Hayho Concept, Profile Man and Moi Dien are offering an alternative to international stores such as Zara and Topshop, while bag and streetwear brands like JamLos and Saigon Swagger have surged in popularity. Amidst all if this excitement, however, the modern Vietnamese footwear industry has remained largely […]