What is an Instagrammable Spot? Coined from the Instagram app, the term ‘Instagrammable Spot’ refers to locations with picturesque landscapes or visually striking settings. These are places where visitors can capture and share memories through photos or videos, often posted on social media platforms. In Vietnamese, such a spot is colloquially known as ‘góc sống ảo.’
According to a survey by Schofields, a British travel company, over 40% of tourists consider the ‘Instagrammability’ of a location a primary factor in their travel decisions. This trend has led many cafes, restaurants, and tourist destinations to create and designate spaces that are especially photogenic and share-worthy.
In today‘s digital era, the appeal of Instagrammable spots is often enhanced by cutting-edge technologies like Augmented Reality (AR). This technology enables an immersive experience by integrating 3D elements, such as animated effects and characters, into the real world. This creates moments that are not only captivating and entertaining but also remarkably realistic.
Sheraton Channel Preserves Memories with AR Technology
Building on the success of its first Instagrammable Spot initiative, Sheraton Saigon Hotel & Towers recently introduced the Sheraton Channel, an innovative check-in point, on November 15th. This newest attraction, themed around reliving childhood memories, blends the physical and digital realms, offering guests an immersive experience.
Recreating the ambiance of watching ‘Breaking News’ on traditional television, the Sheraton Channel, resembling a classic TV set, showcases the evolving narrative of Saigon. It highlights iconic buildings like the Opera House and Notre Dame Cathedral, contributing to a unique and engaging experience.
Visitors can effortlessly enter this augmented world by scanning a QR code and placing themselves within a special frame. Through their phone screens, they are transported into dynamic scenes within the TV set, such as young people enjoying coffee or birds gracefully soaring.
The Sheraton Channel seamlessly fuses past and present, reality and virtuality. It combines nostalgic Saigon street scenes with cutting-edge digital technology, creating an experience that is both enchanting and memorable.
This creative endeavor not only enhances the guest experience during their stay but also strengthens their connection with the local culture and destination.
Julian Wong, General Manager of Sheraton Saigon Hotel & Towers, emphasized the importance of this initiative: “Our commitment is to offer unforgettable experiences to our guests. As a hotel brand that values communities, we strive to immerse our visitors in the rich fabric of local culture.”