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For many women, the Premenstrual Syndrome (PMS) is a dreaded inevitability. The symptoms may range from mild to more pronounced and include cramps, headache, irritability and distractedness. To make matters worse, the fear of “accidents”or period stains makes many women feel constricted and negatively affects their confidence levels.

Lincup, a pioneering Vietnamese company credited with introducing menstrual cups to the local market, promises to make menstruation less of a nightmare.

Spotlight on Lincup – a sustainable menstrual solution for Vietnamese women.

Lincup is a silicone menstrual cup produced by Lintimate, a women’s healthcare company launched in June 2016. Bach Dieu Linh, the CEO, explains that the name of her company, Lintimate, is a combination of two words: “lin” is an acronym for Live Innovative Now, while “intimate” implies closeness.

The words perfectly sum up the brand’s mission–to deliver breakthrough, caring solutions for women’s intimate needs. After more than two years on the market, the product has received a lot of positive feedback from consumers.

Lintimate’s founder and CEO Bach Dieu Linh was born and raised in Australia. After studying architecture at the MIT in the United States and a turn working at the Institute of Architecture, she chose Vietnam to pursue her career.

Linh’s long-cherished ambition has always been to start a private enterprise offering practical solutions to everyday problems. In Vietnam she saw an opportunity to make a meaningful contribution to the community by means of a pioneering product that could drastically improve the quality of life.

Bach Dieu Linh, CEO of Lintimate, runs a company offering practical solutions for everyday problems.

Meeting Linh at her Saigon office, Vietcetera asks the founder about her goals, challenges and vision.

Lincup by Lintimate: A Miracle Menstrual Solution for Asian Women