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The Essence of World-Class Hospitality: A Q&A with Azerai Founder Adrian Zecha

Adrian Zecha shares his thoughts on where the Azerai brand is heading, his philosophy on creating memorable guest experiences, and what he hopes his legacy will be.



Azerai Ke Ga Bay Debuts on Vietnam’s Scenic Southeastern Coast

Azerai is a new story and brand of resorts offering guests simple elegance, refined design, and discreet and attentive service in places of unique beauty and cultural interest. The brand was formed by hotelier Adrian Zecha, and the name is derived from Zecha’s initials and the latter part of a Persian word, caravanserai, which references the storied old inns of the Middle East.


From Booking To Bedtime – How Marriott Is Shaping The Future Of Travel With Technology

While the travel market has been habitually referring to advanced technology as the ‘future of travel’, at Marriott, digitization already permeates every aspect of the business. We talk to Julie Purser, Vice President, Loyalty and Partnership, Asia Pacific at Marriott International to understand how the world’s largest hotel chain harnesses the power of AI and behavioral data to make complex recommendations.