Vietnam Airlines, the national flag carrier of Vietnam, released on Monday a new musical masterpiece it produced together with SpaceSpeakers Group to promote travel and Vietnamese culture.
The ‘Hurry Up!’ music video was first launched on a morning flight on July 11 from Ho Chi Minh City to Hanoi, where more than 300 passengers were serenaded by SOOBIN, Binz, and Rhymastic — some of Vietnam’s most sought-after musicians. Rapper Binz was also one of the creative minds behind Vietcetera’s viral rap video featuring former US ambassador to Vietnam Dan Kritenbrink.
On the “special flight,” the delighted passengers were able to take selfies with the trio, as well as with SlimV, Kien Ung, and SpaceSpeakers founder Touliver. Lucky passengers were also given round-trip tickets from the airline.
An “unprecedented event” in the Vietnamese aviation and music industries, the music video will be broadcast on more than 400 flights of Vietnam Airlines every day at the time of landing, reaching more than 100,000 passengers a day. It was also officially released on online music platforms on Monday night.
Showcasing Vietnamese culture and travel destinations
Through the “Hurry Up!” music video, SpaceSpeakers Group wants to create more than a theme song for Vietnam Airlines, but something that would inspire people to travel and discover new experiences. Vietnam’s travel industry, which was severely affected by the pandemic in the last two years, is trying to bounce back and regain footing.
Considering all the uncertainties presented by the pandemic, SpaceSpeakers encourages people to travel “as soon as possible because maybe the beautiful scenery will be lost or time will not stand there waiting for us.”
Touliver and SlimV, who were in charge of mixing and arranging the song, used traditional and modern sounds to represent the old and new Vietnam. The sound of dan bau and dan tranh is played in several segments, representing the traditional values of Vietnam Airlines. The use of an upbeat and catchy melody brought a fresh and youthful vibe.
The 4:29-minute music video opens with a scene of immense mountains and forests in Ha Giang. SlimV appears there, enjoying the scenery on a bicycle and meeting the highlanders. Rhymastic is traveling on a bus, surrounded by people of different professions, but sharing common positive energy. Binz appears and sings in a fancy restaurant. SOOBIN steps out of a museum. The scene then leads to Touliver stepping out of the aircraft cabin, looking classy and powerful.
All five artist then gathers for a “music party” with pilots, flight attendants, technicians, passengers, workers, and children amidst a vibrant atmosphere inside the hanger, a Vietnam Airlines Airbus A350 in the background.
‘Hurry Up!’ is the latest project between Vietnam Airlines and SpaceSpeakers Group. They collaborated in November 2021 for the first-ever press conference inside an aircraft cabin. More projects are expected to be announced in the coming months.