Vietcetera Open LA 2025 | Vietcetera
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Vietcetera Open LA 2025
Vietcetera Open LA 2025
9 AM - 1 PM (UTC -7) | October 18th, 2025
Los Angeles Performing Arts Conservatory, 1534 North Highland Avenue, Hollywood
Vietcetera Open LA 2025 is a half-day event spotlighting Vietnamese voices in the US, with stories of identity, creativity, and cultural impact on the global stage.
Aligning with Sketch A Rose - Hà Anh Tuấn Live Concert in LA, the first Vietnamese concert at the iconic venue Dolby Theatre, it marks a remarkable milestone for Vietnam’s presence on the global stage.
Sketch A Rose
Hà Anh Tuấn Live Concert in LA
7:30 PM (UTC-7) | October 18th, 2025
Dolby Theatre, LA, CA
Sketch A Rose - Hà Anh Tuấn Live Concert in LA marks a historic milestone as the first-ever performance by a Vietnamese artist at Dolby Theatre, Los Angeles, the legendary venue for the Oscars.
*Last chance to get Sketch A Rose Concert tickets via Vietcetera Open LA 2025

Theme

Made of Vietnam: Local roots, Global stories.
Made of Vietnam
Made of Vietnam
Today, Vietnamese identity is expressed in fresh and unconventional way, through various formats - culture, art, and business, becoming an integral part of a larger journey.
Local roots, Global stories
Local roots, Global stories
Featuring Vietnamese voices whose authenticity means staying true to ourselves while embracing the freedom to create new narratives.
What to expect?
Keynote Speeches
Keynote Speeches
Listen to inspiring stories from Vietnamese and Vietnamese-American voices making remarks in the world of art, media, and business.
Networking
Networking
Network with like-minded peers, professionals, and creators from the dynamic Vietnamese community in LA. This is a chance to meet, exchange ideas, and build meaningful connections.
Book Signing with Chris Do
Book Signing with Chris Do
Join us for an exclusive book signing with Chris Do, Founder & CEO of The Futur. This is your chance to meet Chris in person and have your favourite book signed.
Buy here
Book Signing with Ms. Tue Tri
Book Signing with Ms. Tue Tri
Meet Ms. Tran Tue Tri, Author of “Brand Vietnam – The Moment”, Co-Founder & Senior Advisor at Vietnam Brand Purpose, and receive a signed live book on Vietnam’s transformation in culture, creativity, and identity.
Buy here
Speakers
Hao Tran
Hao Tran
CEO
Vietcetera
Thuy Minh
Thuy Minh
CCO
Vietcetera
Chris Do
Chris Do
CEO & Founder
The Futur
Thai Nguyen
Thai Nguyen
Fashion Designer/TV Host/Author
Tue Tri Tran
Tue Tri Tran
Author of "Brand Vietnam - The Moment"
Co-founder and Senior Advisor, Vietnam Brand Purpose
Johnny D Nguyen
Johnny D Nguyen
Co-Founder and CEO
VietQ Media
Dan Nguyen (Demonslayer)
Dan Nguyen (Demonslayer)
Visual Artist, Creative Director, Curator, DJ and Music Producer
Scott Ly
Scott Ly
Ambassador
of Vietnamese American Identity
Tim Le
Tim Le
Festival Director, Goldenvoice/AEG
Andy Nguyen
Andy Nguyen
Restauranteur and Entrepreneur
Trang Trinh
Trang Trinh
Concert Pianist
Educator/Executive Director,
Chapel Sound Art Foundation
Chuong Bui
Chuong Bui
Co-Founder and Partner
at Counsel for Creators LLP

Agenda

9:00 - 10:00
Welcome & Check-in | Special Book Signing With Chris Do and Ms. Tue Tri
Moderator:
• Chris Do, Founder & CEO, The Futur
• Ms. Tran Tue Tri, Author of "Brand Vietnam - The Moment",Co-founder and Senior Advisor, Vietnam Brand Purpose
10:00 - 10:05
Opening Remark
Speakers:
• Hao Tran, CEO, Vietcetera
10:05 - 10:35
Keynote 1 - Confessions of a Recovering Graphic Designer
Chris Do traces his unlikely path from immigrant kid afraid to disappoint his parents, to award-winning designer, and finally to global educator and content creator. This talk explores the shift from image-maker to difference-maker—how embracing his creative gifts led to a purpose bigger than design itself. It’s a story about fear, faith, and finding meaning through generosity.
Speakers:
• Chris Do, Founder & CEO, The Futur
10:35 - 10:50
Keynote 2 - Authentic Screens: Bringing Our Whole Selves to Hollywood
A journey of embracing cultural authenticity in Hollywood, from growing up without genuine Vietnamese representation on screen to becoming a voice for identity and inclusivity through his breakout role in A Tourist’s Guide to Love.
Speakers:
• Scott Ly, Actor, Writer, and Producer, Ambassador of Vietnamese American Identity On The Global Screen
10:50 - 11:10
Panel Discussion - From Local Beats to Global Stages
The panel explores how the Vietnamese diaspora’s creativity, identity, and entrepreneurial spirit have shaped their journeys, from local scenes to global stages, and how Vietnamese voices are redefining culture worldwide.
Speakers:
• Tim Le, Festival Director, Goldenvoice/AEG
• Dan Nguyen (Demonslayer), Visual Artist, Creative Director, Curator, DJ and Music Producer
Moderator:
• Johnny D Nguyen, Co-Founder & CEO, VietQ Media
11:10 - 11:30
Fireside Chat 1: Heritage in Fashion: Stitching Identity into the Áo Dài
In this session, Fashion Designer/TV Host/Author Thai Nguyen will shares how the timeless elegance of the Áo Dài has shaped his creative journey, from his early years in Vietnam to dressing global icons on international stages. Blending tradition with modern couture, Thai reflects on how fashion can honor cultural heritage while empowering new generations to wear their identity with pride.
Speakers:
• Thai Nguyen, Fashion Designer/TV Host/Author
Moderator:
• Thuy Minh, CCO, Vietcetera
11:30 - 11:50
Fireside Chat 2 - Classical Roots, Global Stage: Vision For An Inclusive World
Pianist and educator Trang Trinh shares her journey of blending Vietnamese roots with Western classical music, reflecting on how global recognition shaped her commitment to community impact, in conversation with Chuong Bui, Co-Founder and Partner at Counsel for Creators LLP.
Speakers:
• Trang Trinh, Concert Pianist, Educator
• Executive Director, Chapel Sound Art Foundation
Moderator:
• Chuong Bui, Co-Founder and Partner at Counsel for Creators LLP
11:50 - 12:10
Fireside Chat 3 - A Taste of Ambition: From Little Saigon to the Food Network
In conversation with Hao Tran, CEO of Vietcetera, Andy will share his journey of turning ambition, creativity, and community pride into a culinary movement that creates lasting memories beyond the plate.
Speakers:
• Andy Nguyen, Restauranteur and Entrepreneur
Moderator:
• Hao Tran, CEO, Vietcetera
12:10 - 12:25
Keynote 3 - 'Brand Vietnam - The Moment'
In this session, Tue Tri, Author of Brand Vietnam: The Moment and Co-founder and Senior Advisor of Vietnam Brand Purpose, will share how Vietnam’s creativity, harmony, and resilience are shaping its rise as a distinctive global brand, and how we can all take part in telling that story to the world.
Speakers:
• Ms. Tran Tue Tri, Author of "Brand Vietnam - The Moment", Co-founder and Senior Advisor, Vietnam Brand Purpose
12:25 - 12:30
Minigame
12:30 - 12:35
Video - Road to Dolby | Sketch A Rose - Ha Anh Tuan Live Concert in LA
12:35 - 13:00
Q&A
Event Tickets
Single Pass
$60
Ticket Includes:
Access to the Vietcetera Open LA 2025 on October 18th, from
9 AM - 1 PM (UTC-7)
Los Angeles Performing Arts Conservatory, 1534 North Highland Avenue, Hollywood
Exclusive Pass
$400
Ticket Includes:
Access to the Vietcetera Open LA 2025 on October 18th, from
9 AM - 1 PM (UTC-7)
Los Angeles Performing Arts Conservatory, 1534 North Highland Avenue, Hollywood
An exclusive ticket to Sketch A Rose - Hà Anh Tuấn Live Concert in LA
Location: Dolby Theatre, LA, CA
*Limited slots
Get Tickets
add-on
[Book] Pocket Full of Do by Chris Do
[Book] Pocket Full of Do by Chris Do
$45
Pocket Full of Do encapsulates over two decades of reflections and observations on entrepreneurship, creativity, philosophy, and more.
*And get it signed live by Chris Do at Vietcetera Open LA 2025
Buy here
[Sách tiếng Việt] Thương hiệu Việt Nam - Thời khắc vàng, tác giả Trần Tuệ Tri
[Sách tiếng Việt] Thương hiệu Việt Nam - Thời khắc vàng, tác giả Trần Tuệ Tri
$28
Dựa trên 25 năm kinh nghiệm marketing toàn cầu, cuốn sách tiên phong của tác giả Trần Tuệ Tri về thương hiệu quốc gia Việt Nam đã đưa ra một luận điểm tâm huyết rằng: đây chính là thời điểm để Việt Nam xây dựng bản sắc toàn cầu của mình bằng cách tận dụng những giá trị độc đáo về văn hóa, kinh tế và con người.
*Nhận bản cứng và được ký tặng trực tiếp bởi tác giả tại sự kiện Vietcetera Open LA 2025.
Buy here
[Book] Brand Vietnam - The Moment by Author Tran Tue Tri
[Book] Brand Vietnam - The Moment by Author Tran Tue Tri
$28
Drawing on 25 years of global marketing experience, author Tran Tue Tri's pioneering book on Vietnam's nation brand passionately argues that now is the time for Vietnam to build its global identity by leveraging its unique culture, economy, and people.
*Receive the hard copy and have it signed live by author at Vietcetera Open LA 2025.
Buy here
Venue
Venue undefined

Los Angeles Performing Arts Conservatory, 1534 North Highland Avenue, Hollywood, CA 90028

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Title Sponsor

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Media Partner

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Communications Partner

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Vietcetera Goes Abroad Series

Since July 2024, Vietcetera has launched its first-ever Vietcetera Goes Abroad series, bringing the brand to international destinations such as the United States, Japan, and most recently the three-day Overseas Vietnamese Summit in Vietnam in January 2025.

In 2025, this series evolves into Vietcetera Open — a new chapter designed to connect the global Vietnamese community through conversations, culture, and collaboration around the world.

2024
2025
Australia Trip
Past event
Australia Trip
Vietcetera Open Japan 2025
Past event
Vietcetera Open Japan 2025
FAQs
What is Vietcetera Open LA 2025?
Vietcetera Open LA 2025 aims to create a space for the Vietnamese community in LA to gather, connect ideas, and discuss the stories of identity, creativity, and how the Vietnamese culture is being featured on the global stage.
Who is the target audience for this event?
This event is curated for the dynamic Vietnamese community in LA, a space to explore new ideas and connect with like-minded peers. Aligned with the Sketch A Rose - Hà Anh Tuấn Live Concert in LA, it also offers a unique opportunity for his fans to meet, engage, and expand their network.
Can the ticket be refunded?
Please note: Tickets are non-refundable. However, you may transfer your ticket to another individual. For transfer instructions, kindly email events.rsvp@vietcetera