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How Vietnam's F&B Brands are Redefining the Market with Game-Changing Marketing Moves

How Vietnam's F&B Brands are Redefining the Market with Game-Changing Marketing Moves

Nescafé Case Study: Coffee, Technology and... Tarot Cards. Nescafé’s Tarot Cà Phê campaign has taken Vietnam by storm, not just reviving the brand’s market share By ingeniously blending the beloved ritual of coffee drinking with the mystique of Tarot readings, Nescafé a marketing initiative, "Tarot Cà Phê" offered a fresh take on the coffee experience, highlighting Nescafé’s

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