Nestlé Vietnam is making a bold move with a $100 million (€91.3 million) investment in its Tri An coffee factory. The goal? To crank up production and keep pace with the global demand for coffee heavyweights like Nescafé, Nescafé Dolce Gusto, and Starbucks.
This substantial investment aims to meet the soaring local and international thirst for coffee. The Tri An factory already ships coffee delights to 29 countries, positioning itself as a key player in Nestlé’s coffee export strategy.
Intriguingly, Nestlé has been infusing cash into this factory since 2011, and this latest $100 million injection is part of the ongoing commitment. In Vietnam, the world’s second-largest coffee hotspot, Nestlé takes the crown, splurging approximately $700 million (€639.4 million) annually on coffee purchases.
But wait, there’s more! Nestlé is going green with The Nescafé Plan. Launched in 2011 in Vietnam’s Central Highlands, this initiative supports farmers in embracing sustainable practices, rejuvenates coffee plots, and champions water and biodiversity conservation.
Nestlé has been a fixture in Vietnam for almost three decades, operating six factories that churn out coffee, cocoa malt beverages, cooking aids, and water. With a workforce of 3,000, Nestlé stands as a significant player in the Vietnamese business landscape.
In a noteworthy collaboration in 2019, Nestlé Vietnam partnered with La Vie – Nestlé Waters and seven other companies to establish PRO Vietnam (Packaging Recycling Organisation Vietnam). This initiative focuses on promoting recycling awareness, supporting existing recycling setups, and championing recycling programs.