In a series of articles titled “Attitude of Authenticity”, Vietcetera brings you stories of creators contributing to Pizza 4P’s pursuit of authenticity through inspired collaborations.

Join Vietcetera as we peer into the crystal ball together with the captains of Vietnam’s advertising industry.

We visit the new sustainability-led office for Un-Available, a streetwear manufacturer for iconic global brands.

Opinion By Alan Cerutti Alan Cerutti is a Co-Founder, CEO and Strategic Director at Happiness Saigon — an award-winning creative connectivity agency based in Saigon, Vietnam and Brussels, Belgium. It has won numerous awards, including the Grand Prix at the The Cannes Lions International Festival of Creativity. Happiness Saigon’s work is featured at the V&A Museum, London. 2020 will be a historical year, and brands and agencies are in for a ride. We are in a global recession, and for […]

When Japanese mega-retailer UNIQLO opened in downtown Saigon in December 2019, it didn’t just have stacks of affordable, everyday basics on display. The store was also to make a statement.   UNIQLO commissioned Vietnam’s Vo Trong Nghia Architects to create a multi-level, site-specific installation made of bamboo that dominates the space and conveys the fashion brand’s eco ethos. Perhaps no other Vietnamese architect embodies the spirit of sustainability better than Vo Trong Nghia, who has earned a reputation as a pioneer […]

The latest addition to the urban fabric of downtown Hanoi is a brutalist marvel designed by G8A Architecture & Urban Planning for OpenAsia Group. G8A’s co-founder and partner Grégoire Du Pasquier gives Vietcetera a grand tour of the striking office building, while explaining the idea behind the concept of transforming “rough to precious” and “brut to polished”. As G8A’s head of operations in Ho Chi Minh City and Geneva who also co-manages the firm’s Hanoi and Singapore offices, Grégoire is […]

With Korean cinema in the spotlight internationally, we ask award-winning Vietnamese-American filmmakers Ham Tran and Bao Nguyen how Vietnam measures up and what the national audiences have to look forward to in 2020. Ham Tran  Out of a total of six new Vietnamese films Netflix added to its streaming list in January, two are directed by Ham Tran: the 2014 box office hit Doat Hon (Hollow) and Vietnam’s first domestic heist film Sieu Trom (The Bitcoin Heist). As someone whose […]

Sometimes simply rearranging furniture does the trick and satisfies the urge to redecorate. And sometimes it doesn’t. Amid Saigon’s many architectural styles, it’s the Indochine and its modern interpretations that tends to be the source of inspiration for many a makeover. While usually rather vaguely described as “a fusion of East and West”, you know the French-Indochine style when you see it. And in Saigon you see it everywhere. Naturally, given the style’ popularity, plenty of home decor stores cater […]

After more than two decades of dedication and creating a new era for Vietnamese fashion, fashion design Nguyen Cong Tri has cemented his status in the Vietnamese fashion industry, becoming a great inspiration for young Vietnamese talents not only in fashion, but also for any who love art. His twenty years of fashion is a journey marked with many ups and downs, but also a lot of miracles. On this journey, Nguyen has been able to wow the industry through […]