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A Brand’s Story: Coolmate — A Smart Solution For The Male Wardrobe

A Brand’s Story: Coolmate — A Smart Solution For The Male Wardrobe

Coolmate — a young Vietnamese clothing brand — offers an antidote to on-trend shopping, offering high-quality, out-of-season essentials for men's wardrobes.


Workwear Collection: "Made For 9-to-5 And Beyond" —  TheBlueTshirt’s Gift That Keeps On Giving
Workwear Collection: "Made For 9-to-5 And Beyond" — TheBlueTshirt’s Gift That Keeps On Giving

We asked the team behind TheBlueTshirt’s “Workwear" collection about their inspiration, brand’s philosophy and the affinity they feel for Vietnam’s working women.


Fashion Trends in 2020: Four Experts Share Their Opinions
Fashion Trends in 2020: Four Experts Share Their Opinions

As Vietnamese, we are living in a remarkable era, when the world regards our country as a “land of promise” for the global textile and garment industry.  In 2019, Vietnam’s fashion market has welcomed a great deal of international brands in all segments. We’ve also witnessed a robust growth of numerous local brands. Some have defined their own style, while others are still in the making. Meanwhile, on the global front, a large number of Vietnamese designers and fashionistas are […]


A Guide To Hanoi’s Best Sneaker Stores
A Guide To Hanoi’s Best Sneaker Stores

Sneaker cons. Celebrity collabs. Multi-million dollar resale empires. Collectible kicks have become serious business. Admittedly, the rarified world of mythically collectible sneakers has little bearing on purchasing decisions of non-sneakerheads. If all you are after are some classic white sneakers to complete your capsule wardrobe, the trip to the store doesn’t have to cost an arm and a leg. Vietnam’s sneaker shops are well stocked with affordable models by the likes of Nike, Adidas and Vans. Many Vietnamese Millennials and […]


Cong Tri Marks His 20th Year In Fashion With The Exhibition "Cuc Im Lang"
Cong Tri Marks His 20th Year In Fashion With The Exhibition "Cuc Im Lang"

After more than two decades of dedication and creating a new era for Vietnamese fashion, fashion design Nguyen Cong Tri has cemented his status in the Vietnamese fashion industry, becoming a great inspiration for young Vietnamese talents not only in fashion, but also for any who love art. His twenty years of fashion is a journey marked with many ups and downs, but also a lot of miracles. On this journey, Nguyen has been able to wow the industry through […]


A Working Woman: Lisa Le Long On Giving Pre-owned Luxury A Second Life
A Working Woman: Lisa Le Long On Giving Pre-owned Luxury A Second Life

Inspired by her partner Pierre-Antoine Brun, COO and Co-founder of Leflair, Lisa Le Long started her own entrepreneurial venture with RE.LOVED. RE.LOVED is a platform with the mission of connecting buyers and sellers of pre-owned luxury goods, giving these items a second life. Born and raised in Paris, Lisa, a French-Vietnamese now living in Ho Chi Minh City, arrived in Vietnam to kickstart her career at fashion magazine L’Officiel Vietnam. Before RE.LOVED, she also started Saigon Lifestyle Guide, a zine […]


Fashion Model Chau Bui On Style And Authenticity
Fashion Model Chau Bui On Style And Authenticity

At the age of 18, instead of entering university lecture halls with her peers, Chau Bui asked her parents for permission to try the path she wanted to pursue – to become a fashion model. If a year passes without any success, she told her parents, she will return to her studies. Fortunately, Chau succeeded in asserting herself and her ambitions. The past 4 years have been a journey for Chau Bui to establish her position as a leading fashion […]


Influencer-Owned Makeup Lines: The Race Has Only Just Started In Vietnam
Influencer-Owned Makeup Lines: The Race Has Only Just Started In Vietnam

The cosmetics market has been continuously saturated with the creation of cosmetic brands established by influencer-owned makeup lines. These influencers include well known makeup artists and YouTubers such as Michelle Phan, Jeffree Star, Huda Kattan (USA) and Pony (legal name Park Hye Min, Korea) or celebrities such as Kylie Jenner and singer Rihanna. These makeup lines also bring the names of these influencers to a new level of fame. For example, HudaBeauty, which has an annual turnover of $200 million […]


Top Five Wedding Dress Brands In Saigon
Top Five Wedding Dress Brands In Saigon

A wedding dress marks the beginning of every woman’s married life. In the past, owning an expensive wedding dress was unimaginable. Vietnamese brides often times rented and then returned dresses. Now, with the average income of Vietnamese people on the rise and the rapid development of local wedding dress brands, buying a dress for the big day and then having it as a keepsake is no longer a luxury. Vietcetera introduces five Vietnamese wedding dress brands that have been gaining […]


Fashion Advising With Thu Vu
Fashion Advising With Thu Vu

“I believe every woman has a ‘switch.’ Once that switch is activated, they become the best version of themselves. However, few are able to recognize and turn on that switch. That’s where I come in — I am the one that helps women find and activate their ‘switch,’” Thu Vu shares, explaining the reason why she chose to pursue a career as a fashion advisor. Thu Vu (real name Vũ Anh Thư), is often known in the fashion world as […]