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Artist Speed Date: Nhu Xuan Hua And One's Own Fragments

Despite the multi-cultural background, Nhu Xuan Hua expresses her voice most vividly through photography.

LouLou Cosmetics — Painting Beauty with a Broader Brush

A year since the brand's first launch, LouLou is now introducing its second collection: Glow Tint — a lip oil that comes in 6 unique and eye-catching.


Rei Nguyen On The Profession Of A Perfume Artist

Growing up with a love for scents and fragrances, for Rei Nguyen deciding which career path to pursue was a no-brainer. After graduating from a studio for olfactory design in Tokyo, Rei, who was the first Vietnamese to successfully organize a fragrance exhibition in Japan, returned to Vietnam to launch NOTE - The Scent Lab.


A Brand’s Story: Coolmate — A Smart Solution For The Male Wardrobe

Coolmate — a young Vietnamese clothing brand — offers an antidote to on-trend shopping, offering high-quality, out-of-season essentials for men's wardrobes.


Workwear Collection: "Made For 9-to-5 And Beyond" — TheBlueTshirt’s Gift That Keeps On Giving

We asked the team behind TheBlueTshirt’s “Workwear" collection about their inspiration, brand’s philosophy and the affinity they feel for Vietnam’s working women.


Fashion Trends in 2020: Four Experts Share Their Opinions

As Vietnamese, we are living in a remarkable era, when the world regards our country as a “land of promise” for the global textile and garment industry.  In 2019, Vietnam’s fashion market has welcomed a great deal of international brands in all segments. We’ve also witnessed a robust growth of numerous local brands. Some have defined their own style, while others are still in the making. Meanwhile, on the global front, a large number of Vietnamese designers and fashionistas are […]


A Guide To Hanoi’s Best Sneaker Stores

Sneaker cons. Celebrity collabs. Multi-million dollar resale empires. Collectible kicks have become serious business. Admittedly, the rarified world of mythically collectible sneakers has little bearing on purchasing decisions of non-sneakerheads. If all you are after are some classic white sneakers to complete your capsule wardrobe, the trip to the store doesn’t have to cost an arm and a leg. Vietnam’s sneaker shops are well stocked with affordable models by the likes of Nike, Adidas and Vans. Many Vietnamese Millennials and […]


Cong Tri Marks His 20th Year In Fashion With The Exhibition "Cuc Im Lang"

After more than two decades of dedication and creating a new era for Vietnamese fashion, fashion design Nguyen Cong Tri has cemented his status in the Vietnamese fashion industry, becoming a great inspiration for young Vietnamese talents not only in fashion, but also for any who love art. His twenty years of fashion is a journey marked with many ups and downs, but also a lot of miracles. On this journey, Nguyen has been able to wow the industry through […]


A Working Woman: Lisa Le Long On Giving Pre-owned Luxury A Second Life

Inspired by her partner Pierre-Antoine Brun, COO and Co-founder of Leflair, Lisa Le Long started her own entrepreneurial venture with RE.LOVED. RE.LOVED is a platform with the mission of connecting buyers and sellers of pre-owned luxury goods, giving these items a second life. Born and raised in Paris, Lisa, a French-Vietnamese now living in Ho Chi Minh City, arrived in Vietnam to kickstart her career at fashion magazine L’Officiel Vietnam. Before RE.LOVED, she also started Saigon Lifestyle Guide, a zine […]