MMA Impact 2024: Technology As The Launchpad For Competitiveness In Modern Marketing

On October 25, the MMA Impact 2024 event will take place at the JW Marriott Hotel & Suites Saigon, marking its 13th consecutive year in Vietnam.

This year’s theme, Navigating Marketing: Leadership, Innovation and Future Strategies, is expected to attract over 1,000 C-level executives across the marketing ecosystem. Attendees will enjoy a modern space for networking and learning among industry elites.

Since its debut in 2011, MMA Impact Vietnam has been an iconic event, regularly introducing the latest marketing trends and updates. Organized by MMA Global, it has established a pioneering reputation in shaping the future of marketing, particularly in the wake of explosive growth in technology and AI.

Technology Plays A Key Role In Marketing And Business Landscape Of 2024

With AI, AR, personalization, and cutting-edge marketing trends on the agenda, MMA Impact 2024 has captured the interest of professionals from across the globe.

Experts will share exclusive insights from MMA Global APAC on overcoming barriers such as skill gaps and costs in integrating AI into marketing strategies. This will enable automation, more sophisticated data analysis, and precise forecasting.

Morning sessions will focus on high-level strategies such as brand building, consumer psychology, and crafting impactful connections. In the afternoon, two breakout rooms will dive into the transformative role technology plays in creative marketing strategies.

Breakout Room 1 will address The Evolution of Content Marketing: Staying Relevant in a Crowded Space, with practical tips on standing out in a hyper-competitive digital world.

The room will also explore how augmented reality (AR) is enhancing digital content with real-world interactions, showcasing innovative product launches and shopping experiences through AR.

There’s also a session for video marketers, focusing on leveraging short-form videos on platforms like TikTok, Instagram, and YouTube to boost user engagement and conversions.

Meanwhile, Breakout Room 2 will delve into AI-driven content creation and strategy development. Kicking off with AI in Creative Marketing: Human Ingenuity Meets Machine Precision, this session will highlight how AI fuels creativity, brand storytelling, and deeper customer engagement.

Another session on Hyperpersonalization will discuss how companies are using AI and machine learning to create unique consumer experiences that enhance brand loyalty.

Finally, the session on Evolving Consumer Behaviors will address how to utilize behavioral data to create adaptable and effective marketing strategies.

Major Players Presenting At The Event

Not only impressing with its rich content, MMA Impact 2024 is set to be a powerful source of inspiration, thanks to the participation of top names from the modern marketing ecosystem.

The event will bring together distinguished experts from major brands such as Google, TikTok, Unilever, SuntoryPepsico, Kimberly Clark, Heineken, Sabeco, Coca-Cola, Ogilvy, and many more leading companies in marketing, technology, and FMCG.

Notably, 30% of the international speakers hail from the APAC region, including Indonesia, China, India, and Singapore, ensuring a wealth of deep and diverse insights.

Among the many notable speakers are Mr. Rohit Dadwal - CEO of MMA Global APAC, Ms. Nguyễn Thị Mai - Vice President of Marketing at Unilever, Mr. Douglas Kuo - General Manager of Abbott, Mr. Dương Ngọc Dũng - Chief Marketing Officer of Vietnam Maritime Bank (MSB), Ms. Lê Huỳnh Phương Thục - Managing Director of Guardian, and Ms. Phan Đặng Trà My – CEO of Admicro. And rest assured, more top-tier speakers will be revealed soon.

Beyond AI, participants will gain access to an array of strategies and tools to navigate rapid market changes, make informed business decisions, and build stronger brands.

Topics will include omnichannel marketing campaigns, personalized customer experiences, and consumer psychology insights to help brands influence purchasing decisions.

This year’s event promises to deliver deep insights and practical solutions, reinforcing MMA Impact 2024’s indispensable role in preparing the marketing community to seize future opportunities in the ever-evolving tech landscape.

About MMA Impact

MMA Impact, hosted by MMA Global, stands at the forefront of modern marketing. The event serves as a critical platform for professionals to exchange knowledge on emerging technologies like AI, Big Data, and digital advertising.

Over the past decade, MMA Impact has become a hallmark event, providing invaluable insights to thousands of marketing professionals in Vietnam.

More details can be found here.