Marketing Executive

Vietcetera is looking for a Marketing Executive with a strong editorial mindset and creative ability to generate and execute original content ideas across our website and social platforms. This role is ideal for a strategic thinker who understands audience engagement, digital storytelling, and content marketing. You will play a key role in shaping Vietcetera’s content-driven marketing efforts, ensuring they are innovative, engaging, and aligned with business objectives.

1. Content Ideation & Editorial Strategy

• Develop and execute original content ideas for Vietcetera’s website, social media, and marketing campaigns.

• Identify trending topics and industry insights to create engaging, relevant, and high-impact content.

• Work closely with the Editorial and Design teams to produce creative storytelling formats, from articles to interactive campaigns.

2. Social Media & Digital Campaigns

• Plan and oversee social media content calendars, ensuring a mix of editorial, branded, and audience-driven content.

• Experiment with innovative formats such as short-form videos, interactive posts, and audience challenges.

• Monitor performance and engagement metrics, adjusting content strategies for optimal reach and impact.

3. Brand & Audience Engagement

• Ensure all marketing communications maintain a consistent brand voice and storytelling approach.

• Collaborate with Project Managers and the Business Development teams to create audience-focused content that drives conversations and conversions.

• Engage with followers and online communities to build brand presence and loyalty.

4. Content Production & Optimization

• Assist in writing, editing, and optimizing website and social media content for SEO and engagement.

• Work with internal teams and external contributors to produce compelling multi-platform content.

• Analyze content performance and recommend improvements based on data insights.

5. Campaign Collaboration & Execution

• Support integrated marketing campaigns by providing creative and editorial input.

• Work with the Partnerships & Business teams to develop branded content strategies that align with business goals.

• Ensure all content is aligned with key marketing objectives, from brand awareness to audience retention.

• 1-3 years of experience in marketing, content creation, digital media, or related fields.
• Strong editorial skills with experience in writing, editing, and storytelling.
• Creative thinker with a passion for developing unique content ideas and innovative formats.
• Deep understanding of social media trends, audience engagement strategies, and brand positioning.
• Ability to balance creativity with data-driven decision-making.
• Experience in working with multimedia content (video, graphics, interactive formats) is a plus.
• Strong communication and collaboration skills to work across different teams.
• Knowledge of SEO, content marketing analytics, and social media tools is a plus.