Senior Marketing Executive - Onboardy

Vietcetera is seeking a Senior Marketing Executive to drive strategic marketing initiatives and content execution. This role blends marketing planning, channel optimization, and content marketing to enhance brand positioning, audience engagement, and revenue growth. The ideal candidate is both a strategic thinker and an execution-focused marketer who understands market trends, digital channels, content strategies, and performance measurement.

1. Marketing Strategy & Planning:

• Develop and execute comprehensive marketing strategies that align with business objectives and enhance Vietcetera’s brand presence and market positioning.

• Optimize marketing channels and campaigns to maximize audience reach, engagement, and conversion.

• Work closely with the Project Manager, Business Team, and Operations Team to ensure marketing initiatives align with business goals and timelines.

• Develop and oversee the marketing budget, ensuring cost-effective resource allocation and strong ROI.

2. Content Marketing & Social Media Optimization:

• Plan and execute content marketing initiatives to drive traffic, engagement, and lead generation.

• Maintain an editorial and social media calendar, ensuring consistency in content distribution across multiple platforms.

• Develop compelling content aligned with Vietcetera’s brand voice, SEO best practices, and audience needs.

• Manage and optimize digital content hubs, email/newsletter distribution, and supporting social channels.

• Implement and monitor SEO strategies, content categorization, and performance measurement to improve visibility and engagement.

• Collaborate with internal teams to integrate content marketing execution plans seamlessly.

3. Performance Measurement & Optimization:

• Track and analyze marketing performance metrics, providing insights for continuous improvement.

• Monitor campaign effectiveness, engagement trends, and content performance, optimizing strategies based on data-driven insights.

• Report on key KPIs and marketing impact, ensuring alignment with business objectives.

• 3+ years of experience in marketing planning, content marketing, or digital marketing roles.

• Strong understanding of marketing strategy, content distribution, and audience growth.

• Proficiency in SEO, social media management, content marketing, and analytics tools.

• Experience in campaign execution, channel optimization, and budget management.

• Strong analytical skills with the ability to interpret data and make informed decisions.

• Excellent communication and collaboration skills to work cross-functionally.

• Bilingual fluency in Vietnamese and English

Preferred

• Experience in media, content publishing, or digital media companies is a plus.

• Familiarity with Vietnamese and international market trends.

• Knowledge of multimedia production (video, podcast promotion).