The global pandemic has made travelers more aware of the importance of well-being. People now integrate elements of health, prevention, self-fulfillment, experience, and mindfulness into their daily lives. And even when they leave home for business or pleasure, people nowadays expect to continue a healthy lifestyle and wellness routine.
According to market research firm Vision Research Reports, the global wellness tourism market is expected to be worth around $1.50 trillion by 2030, poised to grow at a CAGR (compound annual growth rate) of 13.76% during the forecast period 2022 to 2030. The driving force? The increasing patient awareness regarding health and wellbeing and personal care. In addition, PwC data revealed the total value of the wellness tourism market is around $639 billion.
By definition, mindfulness means paying full attention to something and slowing down to notice what you're doing. As a practice, mindfulness brings a certain quality of attention to moment-by-moment experiences, and it has become an essential asset for individuals to cope with the problems of modern life.
As for the tourism and hospitality industry, one of the most-affected sectors because of the global disruption, the pandemic was a turning point and an opportunity to follow a more desirable direction. It’s a wake-up call for the industry to embrace the mindfulness movement, trusting in its capacity to reflect on current problems and pave a new way towards more compassionate and meaningful tourism for hosts and guests.
Authentic connection
In Vietnam, there’s a long list of destinations to go to attain peace and appreciate the present. But Four Seasons Resort The Nam Hai is the ideal destination to escape the hustle and bustle of life. And they go beyond that — the resort is a sanctuary, an oasis on the unspoiled shores of Hoi An Beach.
Hailed by Forbes as a wellness wonderland, Four Seasons Resort The Nam Hai lies amidst the culturally rich central coast. The resort offers travelers a place to reconnect with themselves, nature, and Vietnam’s cultural gems.
Being here means having an authentic connection to the region through community-led staff, unique architecture, inspiring spa concepts, a Vietnamese culinary journey, in-Resort cultural activities and local ceremonies, and a range of insightful excursions.
The resort blends luxury, tranquility, sustainability, and cultural richness in one extraordinary destination. After all, the Four Seasons Resort The Nam Hai is home to one of the largest spas in central Vietnam. Its beachfront retreat stretches across lush lawns with terrace pools, an open-air yoga pavilion, and tennis courts.
While there’s a common misconception that “wellness” programs offer only solo activities and monotonous routines, The Nam Hai ultimately lets your savor soothing and serene without losing energy and enthusiasm.
Wellness experiences
Inspiring Spa Concept
The Nam Hai’s The Heart of the Earth Spa is an earth-attuned spa that inspires guests to be mindful and connect to Mother Nature, our natural healer. This unique and inspiring concept is centered on the conscious teachings of the renowned Vietnamese Zen Master Thich Nhat Hạnh.
Nestled in a lotus lagoon, each blissful treatment is categorized in one of the three well-being categories – Stability, Creativity, and Non-Judgment – complemented by crystal singing bowl experiences, tuned to 432 Hz, the harmonic intonation of nature.
Dubbed the "Best Emotional Recovery" space by Condé Nast Traveler in 2019, a visit to the award-winning spa is a deep self-discovery expedition into one's inner being, connecting to one’s natural surroundings as one inseparable being.
Vietnamese Culinary Journey
The Nam Hai has an on-site Resort farm with more than 40 varieties of heirloom herbs, vegetables, and fruits combined with a thoughtful guiding principle to source the best ingredients from local suppliers. Trust that everything from the kitchen to your table is of the freshest quality.
You can’t miss the coffee experience when in Vietnam. For one, the freshly brewed aromatic cup of coffee from the Ethical Cup menu using Rainforest Alliance certified robusta coffee beans from the highlands of Vietnam to an array of authentic Vietnamese flavors from all regions on the Vietnamese Street Food themed-buffet dinner spread.
For a complete Vietnamese culinary journey, join the Nam Hai Cooking Academy to craft authentic Vietnamese recipes from scratch and embrace the traditional cooking concept of Yin and Yang in dishes using fresh ingredients handpicked from the Resort farm. One-on-one authentic Korean and Indian cooking classes with the Resort chefs are also available.
Immersive Cultural Excursions
More than 98% of staff at The Nam Hai are originally from Hoi An and Danang. Each team member brings a sense of place with vast knowledge of the local culture and showcases the warmth of Vietnamese hospitality. But it doesn’t stop there — the resort lets you go beyond and immerse into how the locals live.
Besides the daily complimentary and bespoke activities at the resort ground feature arts and crafts classes (conical hat embroidery, silk flower making, candle making, and Hoi An face mask painting) and traditional practices (coconut cutting and Vietnamese home remedy making), The Nam Hai offers insightful tours to the sacred sites and cultural trips to the pulsating heartland of Central Vietnam.
An evening stroll and the beguiling lantern-lit streets and artisan ateliers of enchanting Hoi An Ancient Town is something you should experience on foot. Explore each step and marvel at the historical wonder of ancient ruins at the temple-strewn My Son Champa Sanctuary. As you move along, the heart of Vietnam’s last empire at The Imperial City of Hue’s Citadel will leave you in awe.
If you want to be present spiritually, take advantage of the Thanh Hoang Temple, the temple on-site. The Nam Hai respects traditional rituals and welcomes local fishermen to perform monthly prayers to seek blessings, fortune, and protection from the guardian of the sea. This aged-old traditional temple is now part of the Resort’s landmark.
Explore Hoi An Ancient Town on the Resort's vintage Vespa with a local food expert tour guide traversing the scenic routes to sample some of the best regional dishes and classic Vietnamese cuisine from authentic restaurants.
Other popular cultural highlights include:
- Fishing with the Locals (a fascinating eco-tour boat ride into the heart of a local fishing village through palm-flanked waterways of the Cua Dai River to learn the centuries-old fishing techniques and paddle a Vietnamese bamboo basket boat)
- Wet Rice Farm Culture (a bicycle ride through the rice paddy fields to discover the cultural lifestyle of local farmers)
True wellness isn't about complete deprivation and sometimes, indulgence is necessary. One of the best ways to avoid burnout is to treat yourself. And in case you’re still wondering where to find peace, warmth, connection, and awareness in one place – Four Seasons The Nam Hai is the epitome of wellness and beyond.
Treat yourself and take advantage of Four Seasons The Nam Hai's A Time to Cherish offer.