Happiness Saigon Challenges Young Creatives To “Sell The Unsellable”
Vietcetera is a proud sponsor of Saigon’s first Portfolio Night.
On May 22nd, Portfolio Night, the world’s largest advertising portfolio review, will be held for the very first time in Vietnam. The event is where aspiring young copywriters, art directors, and designers can meet up with their creative idols in a 1-on-1 review session, in which they can receive constructive feedback and advices from the industry’s veterans.
As the host of this important event, Happiness Saigon wants to welcome as many young talents as possible. However, we also recognize that some fresh graduates might not have enough time nor experience to build up an impressive portfolio in time for the event. Hence, we launch ‘Sell the Unsellable’, a creative challenge for all the creative newcomers, to give everyone a fair chance to showcase their creativity.
The idea is simple. Happiness Saigon has come up with four blank poster templates, featuring four unbranded items that are no longer relevant in the digital era: a landline phone, a floppy disk, a radio, and a cassette. The task for all future creatives is to add their own creative twist onto the blank template, and then present their poster to Saigon’s biggest creative masterminds on May 22nd at the event. The best idea creator of the night will win a trip to attend Portfolio Night All-stars event in New York City this August, and possibly a job at one of the best agencies in town.
The campaign was officially launched on April 29th, with announcement posts appearing on Happiness Saigon’s Facebook page and the industry’s most popular fanpages like Advertising Vietnam, Agency Life, Ad Job, and Vietcetera. The innovative mechanism instantly provoked massive interest amongst the target audience. The campaign’s website has been welcoming more than 3000 visits and still counting. The positive responses so far signal an exciting event ahead.
More detailed information about the event and its registrative mechanism can be found here. Follow Happiness Saigon’s Facebook page for latest updates on the campaign and the event.
About Happiness Saigon
Happiness Saigon, an FCB alliance, is an award-winning creative connectivity agency based in Saigon, Vietnam and Brussels, Belgium. The agency is well-known to design connected brands that trigger emotions that trigger business. The agency believes in the power of creativity, the power of humanity and in happiness, that fuels both. The very multicultural and multitalented crew of Happiness has won numerous awards, including Grand Prix at the Cannes Lions and have signed for Vietnam’s most awarded creative idea with UNICEF #NoFilter. Some of Happiness’ work is even featured in the V&A Museum London.
About Portfolio Night by The One Club for Creativity
At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. Since its inception in 2003, Portfolio Night has grown to a global event, reaching creative hubs in every continent in an evening where the best of the present meets the best of the years to come.
Portfolio Night 2019 takes place on Wednesday, May 22, 2019, and brings together thousands of young creatives, hundreds of creative directors, dozens of host agencies in cities around the world, and a select few global partners, all in a “one night only” event across the planet.