According to the Ministry of Planning and Investment, in 2024, 197,861 enterprises nationwide withdrew from the market, a 14.7% increase compared to 2023. In the current volatile economic landscape, businesses face challenges requiring agility, innovation, and strategic collaboration.
MMA Global has emerged as a pivotal platform, assisting brands in navigating uncertainties, leveraging collective insights, driving success, and strengthening their market positions.
Fostering Networking and Business Collaboration Among Marketing Decision-Makers
A significant 74% of Vietnamese enterprises have implemented digital strategies into their business operations, surpassing the Asia-Pacific average of 63% (According to vneconomy.vn). Additionally, a survey by Deloitte indicates that 82% of business leaders believe that AI enhances job satisfaction and performance.
However, effectively leveraging AI while ensuring privacy and maintaining competitive advantage remains a challenge. These critical topics will be addressed at the MMA CEO & CMO Summit Vietnam 2025.
The MMA CEO & CMO Summit serves as a catalyst for collaboration among marketing leaders. This exclusive event brings together CEOs, CMOs, and top executives from leading brands, agencies, and technology providers.
In 2024, the summit welcomed over 650 attendees, setting a new benchmark for industry collaboration and innovation. This year, scheduled for April 16, 2025, in Ho Chi Minh City, the event offers attendees a wealth of opportunities for professional growth and strategic development:
- Thought Leadership Sessions: Engage with top CEOs and CMOs as they delve into the latest marketing trends, data-driven decision-making, and AI-driven strategies. These sessions provide valuable insights into navigating the evolving digital landscape, enabling attendees to apply cutting-edge concepts to their own organizations.
- CMO Roundtable Discussions: Participate in exclusive dialogues with leaders from top 50 brands, focusing on leadership, digital transformation, and consumer engagement strategies. These discussions offer actionable insights into key marketing challenges, allowing attendees to learn from peers and industry pioneers.
- Masterclass Sessions: Explore and apply groundbreaking innovations and marketing frameworks from successful martech platforms and agencies. These sessions equip attendees with practical tools to enhance their marketing strategies and drive business growth.
- SMARTIES Unplugged Vietnam: Gain practical insights from showcases of winning campaigns, case studies, and best practices from SMARTIES Awards honorees. This segment provides attendees with concrete examples of successful strategies in the Vietnamese market, offering inspiration and guidance for their own initiatives.
Ms. Venus Toeh Kim Wei - Executive Vice President Marketing of Suntory PepsiCo Vietnam and Co-Chair MMA Global Vietnam, underscores the summit's importance: " This exclusive gathering fosters meaningful dialogue, best practice sharing, and strategic partnerships that collectively drive innovation and excellence for C-Levels.
Key topics include AI-driven strategies, data-informed decision-making, scaling business growth through continuous reinvention, global strategies with local insights to expand in diverse markets, and leveraging marketing as a business multiplier by converting strategy into revenue...
By participating in this summit, you'll acquire actionable insights and forge valuable connections, empowering you to navigate the complexities of modern marketing and elevate your organization's performance in 2025 and beyond."
Leveraging MMA Global's Network: Insights from Leading Brands and Partners
Membership in MMA Global offers brands unparalleled access to a global network of industry leaders, cutting-edge research, and best practices. This ecosystem facilitates the exchange of innovative ideas and strategies, enabling brands to stay ahead of emerging trends.
Members benefit from special discounts on industry publications, research, conferences, and training, enhancing their marketing capabilities. Notably, this diverse and robust ecosystem is not only for the big players but also opens doors for emerging and growing businesses.
Mr. Duong Hoang, Managing Director of AppROI, a growth marketing agency and recent MMA Global Vietnam member, emphasizes the value of this collaboration: "At AppROI, we believe that sustainable growth comes from a balance between innovation and performance. MMA Global provides a unique platform where industry leaders collaborate, share insights, and push the boundaries of marketing.
Joining MMA Global was a natural step for us, as it aligns with our mission to integrate product marketing with performance marketing to create impactful, data-driven strategies. Through our involvement, we've had the opportunity to exchange knowledge, stay ahead of industry trends, share our insights across sectors such as banking, finance, FMCG, and edutech, contribute to thought leadership, co-create new strategies, and shape the future of marketing in Vietnam."
MMA's extensive repository of case studies showcases how members have successfully navigated market challenges through innovative marketing campaigns. With over 1,725 modern marketing campaign case studies, this resource serves as a testament to the effectiveness of collaboration and knowledge sharing within the MMA community.
In an era marked by economic uncertainty, collaboration and continuous learning are paramount for sustained success. We invite brands, agencies, and marketing professionals to become part of our diverse and powerful marketing ecosystem by partnering with MMA.
Box: Box: Secure your spot at the MMA CEO & CMO Summit Vietnam 2025 by registering now to take advantage of the Early Bird discount (available until March 30) at here.
