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In the latest episode of Vietnam Innovators, Hao Tran engages in a compelling conversation with Phan Minh Thong, the Founder and CEO of Phuc Sinh Corporation. Thong shares his inspiring journey of transforming a humble agricultural business into one of the world’s largest B2B enterprises, specializing in seafood, rice, pepper, and coffee.
Established in 2001, Phuc Sinh Corporation’s success story unfolds with Thong expressing gratitude for starting during a period of low prices. The conversation delves into the future of Vietnam’s agriculture industry, driven by the increasing importance of food security and the rising demand for Vietnamese brands.
A pivotal moment in Thong’s journey is highlighted as he discusses his partnership with a Dutch Investment Bank, which introduced him to Environmental, Social, and Governance (ESG) practices. Thong emphasizes the responsibility of treating Vietnam’s brand with care and taking environmental and social responsibilities seriously.
Thong’s resilience and work ethic shine through as he recounts his struggles, perseverance, and the pivotal shift from commodity business to stability, leading Phuc Sinh Corporation to become a billion-dollar company.
The podcast also explores Thong’s leadership philosophy, his belief in the potential of young people, and his experiences as a Vietnamese entrepreneur in a global environment. He shares his optimism, emphasizing the power of exploring opportunities and having a strong work ethic.
From the challenges and opportunities for the next generation of Vietnamese businesses to the importance of following regulations and paying taxes, the conversation provides insights into the dynamic landscape of the Vietnamese business scene.
Beyond business, Thong’s passion for art takes center stage as he discusses introducing Vietnamese art to the international community. His curiosity about various subjects, including movies, reflects his open-mindedness and freedom of thought, adding a personal touch to the recap.
Phan Minh Thong’s story, as captured in the podcast, is not just about building a successful business but also about resilience, optimism, and contributing to the growth of Vietnam’s agricultural industry. The recap serves as a testament to Thong’s journey and the valuable lessons shared, leaving the audience inspired and eager to explore the link below for more about him and his company.
Watch the full episode here