Priceless Possibilities: Mastercard Brings Back Customer Forum In Vietnam | Vietcetera
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Aug 23, 2022

Priceless Possibilities: Mastercard Brings Back Customer Forum In Vietnam

With the theme A World Beyond Cash–Accelerating, Innovating, Connecting you to Priceless Possibilities, the Forum helped sketch the big picture of the current payment landscape in Vietnam.
Priceless Possibilities: Mastercard Brings Back Customer Forum In Vietnam

Within the framework of Mastercard Customer Forum 2022, Mastercard has also presented a series of awards celebrating its partners’ achievements in accelerating payment services in 2021.

Mastercard, a global technology company in the payments industry, hosted the Mastercard Customer Forum 2022 in Da Nang, Vietnam, to connect with its strong network of local financial institutions, issuers, experts, and guest speakers in new finance and payment services.

With the theme A World Beyond Cash–Accelerating, Innovating, Connecting you to Priceless Possibilities, the Forum has helped sketch the big picture of the current payment landscape, drawing the ways how Mastercard and its key partners join hands to increase the capability of payment and better serve the population of 100-million people in Vietnam.

The Customer Forum event was followed by an exclusive grand gala dinner that brought together the most influential people in Mastercard Southeast Asia and industry experts to revel in a one-of-a-kind dining experience designed exclusively by Vietcetera for Mastercard. Talented chefs Hoang Tung, Olivier Corticchiato, Quang Dung, and master mixologist Richard McDonough served the most sumptuous six-course meal and unique cocktail drinks that perfectly complemented Mastercard’s quest for ‘priceless experiences.’

A bright outlook for Vietnam’s cashless economy

Vietnam is now among the fastest-growing economies in Asia, experiencing the fourth payment revolution and showing great growth potential, thanks to a young population with a digital mindset. Despite the negative impacts brought by COVID-19, the Asian Development Bank (ADB) forecasts that the country’s GDP will reach 6.5% in 2022, 2.5 times higher than 2021’s figure and reflecting the most impressive economic recovery across Southeast Asia. In 2021, apart from maintaining a positive GDP figure, Vietnam recorded a 13% increase in credit growth and a 9% increase in foreign investments, alongside the $21B valued Internet economy, driven by 8 million new digital consumers during the pandemic.

Different experts from Mastercard, Thales, Moneythor, and Ampverse attended the forum, and shared insights and expertise in the market and consumer trends, the role of technology in the country’s future, and the outlook for Vietnam’s thriving payments landscape. The discussions revealed the importance of technology solutions in supporting recovery for all businesses — from helping to form new digital assets to promoting strong cashflows and empowering a new generation of customers.

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Safdar Khan, Division President, Southeast Asia, Mastercard.

“Vietnam is on the path of imperative growth, in parallel with peer nations in the Southeast Asia region, and has shown a remarkable ability to adapt and evolve to achieve progress,” Safdar Khan, Division President, Southeast Asia, Mastercard, said.

“With this remarkable achievement, all market players must work together to ensure this growth is sustainable. Beyond offering new payment technologies to partners, Mastercard is committed to working closely with the Vietnamese government and businesses to develop solutions that empower a more financially inclusive society in Vietnam and help the country realize its cashless economy vision. By leveraging Mastercard’s global expertise, Mastercard stands with Vietnam on the pathway towards a more globally connected and competitive economy.”

Within the framework of Mastercard Customer Forum 2022, Mastercard has also presented a series of awards celebrating its partners’ achievements in accelerating payment services in 2021 in recognition of their leadership in payment business performance and growth, both domestically and cross-border.

At the event, Winnie Wong, Country Manager, Vietnam, Laos, and Cambodia, Mastercard, affirmed the company’s stronger commitment to the market through innovative partnerships.

“Despite the challenges from the pandemic, it’s exciting to see such fast and positive progress in Vietnam, thanks to the trust and cooperation with Mastercard’s valued partners. Mastercard is honored to be able to support the Vietnamese government and partners to drive a strong recovery post-pandemic and toward a cashless society. Mastercard looks forward to bringing their most innovative payment technologies and solutions as well as global expertise to offer tailored and best-in-class programs and solutions to meet the needs of partners, businesses, organizations, and people.”

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Winnie Wong, Country Manager, Vietnam, Laos, and Cambodia, Mastercard.

Making ‘priceless’ moments

To further promote a cashless and inclusive economy and to inspire more “priceless” moments, Mastercard has debuted its Vietnam version of ‘Sound of Trust’ – the Mastercard melody recognized by consumers worldwide in storefronts, at payment terminals, in apps, and online.

The Mastercard Customer Forum 2022 celebrated the launch of the award-winning sonic sound in Vietnam with a never-before-seen live performance using Vietnamese traditional instruments like the flute, zither, monochord, and drums to create a special Vietnamese flavor while keeping the organic and dynamic feel of the iconic Mastercard melody.

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The Vietnamese version of Mastercard's ‘Sound of Trust’ was also launched at the event in Da Nang.

Previously, the localized melody has been integrated into a number of assets under the latest “Make a Priceless Moment with Mastercard” campaign to inspire Vietnamese consumers across an array of sensory touchpoints, facilitating trust and peace of mind for Vietnamese consumers at checkout, knowing their transactions are safe and secured on Mastercard’s network.

“Make a Priceless Moment with Mastercard” follows Mastercard’s long-standing commitment to enabling priceless experiences, introducing Vietnamese consumers to the power of personal connection and emotional fulfillment with the extension of its award-winning Priceless platform.

Mastercard goes the extra mile to bring “Priceless” to life for its partners and customers by bridging connections over a shared passion for food — one among nine leading passion points at Mastercard. Distinguished guests were invited on a bespoke culinary experience, specifically curated by top celebrity chefs with domestic and international acclaim, and enjoyed the flavors of Vietnam in a unique and “priceless” way never before seen.

Being the first Mastercard Customer Forum in the Asia Pacific since the pandemic, the 2022 event sets a new milestone in Mastercard’s journey in Vietnam while highlighting the next developmental phase of cashless payment with the active participation of local players.

The event also solidifies the global payment technology company’s commitment to Vietnam as one of its major markets in the Asia Pacific and how the country has been integrating deeply in terms of cashless payment vision, heading toward a dynamic, flexible, and sustainably developed digital economy.