8 hours agoEnterprise

Expanding Horizons: How ALS Pioneers Growth in Emerging Markets

What’s the secret that helps a century-old business stay at the top of its game?
Cao Vy
ALS’s early days – the first Speed Queen store in Ripon, Wisconsin, USA in 1908. | Source: ALS

ALS’s early days – the first Speed Queen store in Ripon, Wisconsin, USA in 1908. | Source: ALS

In the new economy, trust and innovation have become the most effective drivers of growth for most businesses. So, what has a century-old company done to consistently maintain its leadership?

Numbers That Speak: 100 Years Of Proven Success

Founded in 1908, ALS began as a small business in Wisconsin, U.S., and has since evolved into the world’s largest commercial laundry equipment manufacturer. Its century-long journey has been marked by constant innovation, unwavering commitment to quality, and a deep understanding of its customers' needs. ALS’s legacy includes the creation of industry-leading brands such as Speed Queen, Unimac, Huebsch, Ipso, and Primus, which are recognized worldwide for their durability and cutting-edge technology.

ALS’s expansion into ASEAN markets, including the fast-growing economies of Thailand, Malaysia, and now Vietnam, showcases its ability to adapt and thrive across diverse regions. Today, the company commands a 65% market share in Thailand’s self-service laundromat sector, a testament to its proven business model and its appeal to investors seeking long-term, stable returns.

Market Understanding: Simplifying The Path For Partners

Entering a new industry is often a challenging prospect, but ALS ensures a seamless experience for its partners by addressing the most common barriers to entry. From site selection and layout assistance to business model consultation, ALS provides comprehensive support to minimize risks for investors and distributors. Training programs on equipment operation and maintenance, as well as tailored marketing and sales support, further empower its partners to hit the ground running.

This “one-stop solution” approach enables ALS to cater to diverse investor profiles, from seasoned franchise operators to first-time entrepreneurs. By handling operational complexities and offering scalable solutions, ALS positions its partners for success in a competitive marketplace.

Digital Transformation: The Power Of Tech-Driven Growth

ALS understands that technology is no longer an option but a necessity in modern business. Digital transformation is deeply embedded in its business model, with features such as IoT-enabled equipment and real-time monitoring systems that optimize operational efficiency. These innovations not only reduce water and energy consumption but also allow ALS partners to maximize profitability by minimizing downtime and maintenance costs.

By integrating advanced technologies into its products and services, ALS offers investors a competitive edge in markets increasingly driven by smart solutions. This forward-thinking approach not only enhances partner confidence but also aligns with the sustainability goals of modern urban centers.

The Winning Formula: Trust, Support, And Growth

ALS’s commitment to supporting its partners goes beyond just equipment sales. By offering a full suite of services designed to simplify and enhance the investment journey, ALS has created a business model that attracts trust and ensures growth. Its ability to blend innovation with a partner-centric approach has made it a go-to choice for distributors and investors seeking a resilient, profitable venture.

As the company continues its expansion into Vietnam, ALS exemplifies how a modern corporation can leverage its legacy of excellence, technological leadership, and market understanding to win the trust of stakeholders and lead the way in an evolving global industry.

Established in 1908, ALS has become the world leader in manufacturing professional laundry equipment. Today, the company sells industrial laundry equipment through over 1,000 distributors in more than 140 countries. By partnering with ALS, distributors, and laundromat operators can leverage the company's extensive experience, innovative products, and robust support network.

For more information and to become an investor, visit our website.


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