Industry Happy Hour: Vietnam’s Creative Class Ready For An After-Work Culture
Source: Vietcetera
Vietnam’s creative economy is expanding faster than its communities have spaces to meet. While marketing, advertising, and design professionals drive some of the country’s most culturally influential campaigns, they rarely gather in one room outside formal conferences or closed-door client events.
This week, Vietcetera, Mam Mam, and Nexus Square introduce Industry Happy Hour, a new series that aims to fill that gap by offering something the sector has long needed: an accessible, consistent, after-work forum where creative professionals can exchange ideas, build relationships, and understand where the industry is heading next.
The inaugural session sets out to test whether Vietnam’s creative class is ready for a more structured community culture. The format is intentionally simple: a one-hour networking window, followed by conversations with some of Vietnam’s most visible content creators.
Doors open at 17:30, the program begins at 18:30, and attendance is confirmed on a first-come, first-served basis after QR code payment. Tickets are 200,000 VND, with priority for professionals working in marketing, advertising, and design.
Why Vietnam’s Global Creators Matter Right Now
Each speaker in the lineup represents a different slice of how Vietnam is being told to the world, and how creative work made in Vietnam is maturing beyond borders.
Leenda Dong
With more than 22 million followers, Leenda is one of the strongest examples of Vietnamese identity translating into mainstream global entertainment. Her character-driven comedy resonates across cultures at a time when Asian representation is both expanding and contested. Her presence points to Vietnam’s growing influence in the global creator economy.
Stephen Turban
As a partner at Saigon Teu, Stephen has helped build one of Vietnam’s most recognizable stand-up platforms. His observational humor about life in Vietnam reflects a generational shift in how audiences engage with local storytelling: more candid, more contemporary, and more willing to blend Vietnamese and international perspectives.
Sonny Side
The Best Ever Food Review Show has more than 16 million subscribers, but its relevance to Vietnam goes beyond numbers. Sonny’s long-form storytelling has spotlighted Vietnamese cuisine and street food culture for years, contributing to the country’s rising visibility in global food media. His work shows how Vietnam’s culinary narrative is becoming a point of soft power.
The fireside conversations will be moderated by Hao Tran, Vietcetera’s founder, whose vantage point from across media, brand partnerships, and creator networks will shape the discussion around opportunity and influence.
A Growing Demand For Professional Community
The decision to launch Industry Happy Hour reflects a simple reality: Vietnam’s creative sectors have reached a scale where informal WhatsApp groups and sporadic meetups are no longer enough. Agencies are expanding, creators are entering brand ecosystems, design talent is growing more global in outlook, and the need for cross-pollination is rising.
This series is an experiment in giving the community a shared space. If successful, it may become a recurring fixture that helps define the rhythm of Vietnam’s creative industry.
Event Details
- 200,000 VND per ticket
- 175-person capacity
- Confirmation upon QR payment
- Light bites and drinks provided
- Optional follow-on dinner at Mam Mam Eatery and Lounge
- Priority for marketing, advertising, and design professionals
Industry Happy Hour launches as Vietnam’s creative economy stands on the cusp of a new phase, one defined not only by the campaigns and content it produces, but by the networks and collaborations that make those ideas possible.