The Flavors Of Our Time

Where bold flavors meet boundless creativity. Uncover the people, places, and breakthrough ideas shaping Vietnam's vibrant F&B landscape.

Explore The Programs
Flavors Vietnam event moment
Attendees gathering at a Flavors Vietnam event
Guests celebrating at a Flavors Vietnam event
Flavors Vietnam event experience
About Flavors Vietnam

Flavors Vietnam is Vietcetera's F&B culture platform, dedicated to the people, ideas, and experiences shaping the future of food and drink.

Flavors looks beyond recognition to the culture that drives it. From the chefs and bartenders pushing creative boundaries, to the restaurants, producers, brands, and communities defining how Vietnam eats, drinks, gathers, and evolves.

Through stories, conversations, awards, challenges, and nation-wide experiences, Flavors creates a shared space for discovery, collaboration, and cultural impact.

thời vị2026 Theme

The Flavors Of Our Time

The identity each generation leaves behind for Vietnamese cuisine.

Vietnam's F&B industry is entering a new era of maturity. From local destinations recognized by Michelin to pioneering brands bringing Vietnamese coffee heritage and cuisine to the world, Vietnamese F&B is no longer defined by growth alone. It is setting a new global benchmark for exceptional experiences and cultural identity. That is the Flavors of Our Time — the legacy of one generation, shared, embraced and carried forward, shaping the future of Vietnamese cuisine.

Program Overview

Four Ways To Be Part Of It

Rising Chefs Challenge
28 AUG 2026 · HCMC

Rising Chefs Challenge

A creative playground for the next generation of culinary talent, where memory, identity, and the spirit of our time converge to redefine Vietnamese cuisine.

The Rising Chefs Challenge 2026 is on a mission to discover and nurture The Makers of Our Time — young chefs with the vision, distinct voice, and drive to leave a lasting legacy.

Apply now
Our Track Record

Milestones from 2018

Sponsors

Gold Sponsor

  • Royal Arctika
Contact Us

Let's Talk

Curious about a program, partnership, or sponsorship? Send us a note and the Flavors team will get back to you.