For the second consecutive year, Happiness Saigon snagged the Independent Agency of the Year title at the 2023 Campaign Asia Awards, turning Bronze into Silver in the Creative Agency category — an independent victory, no strings attached.
Celebrating its 30th year, the Campaign Asia Awards recognize the cream of the crop across media, advertising, creative, digital, PR, and more throughout the Asia Pacific region. Happiness Saigon shone bright, securing victories in not one but two categories: Independent Agency of the Year and Creative Agency of the Year.
Maintaining a stellar streak, this marks the eighth consecutive year that Happiness Saigon has secured a top-three spot in Vietnam. Alan Cerutti, the CEO and Co-Founder of Happiness Saigon, said, “It’s a remarkable testament to the consistent quality in the country’s creative industry.”
Happiness is an award-winning creative consultancy agency with offices in Saigon, Vietnam, and Brussels, Belgium. The agency is widely respected for helping build brands to trigger emotions that trigger business. The agency believes in the power of creativity, the power of humanity, and happiness that fuels both. The multicultural and multi-talented team at Happiness has won numerous awards, including a Cannes Lions, and has worked on some of Vietnam’s most awarded creative ideas, including UNICEF #NoFilter and Lay’s Crispy Subtitles. Some of Happiness’ work is also featured in the V&A Museum London.
Despite economic challenges, Son Nguyen, the Managing Director, emphasized their commitment to maintaining high standards. “It’s even more significant and rewarding to us to keep the same high standard of quality, even through tougher economic years,” he added.
For the second year running, Happiness Saigon proudly claims the title of Vietnam’s #1 Independent Agency of the Year, standing out as the only independent agency with such a high rank in the creative agency category. Nhat Qui, Partner/Strategy & Performance at Happiness Saigon, commented, “Once again, this is a real testimony to our ‘Creativity means business’ belief. It means Happiness to our people, our work, and our clients. We cannot wait for what the future holds.”
This year, Happiness Saigon wowed audiences with standout campaigns for Popeyes Singapore, Telfast Indonesia, Dat Bike, Duolingo, and more.