PR consulting firm Ivy+Partners wrapped up a successful year in 2023, achieving an impressive 60% growth in revenue. The Ho Chi Minh City-based firm has become known for its unique approach, bridging the gap between local and international agencies with deep local insights and global standards. Since 2021, Ivy+Partners has played a key role in promoting Vietnamese brands internationally and supporting overseas brands in the local market.
Despite the global demand slowdown in 2023, Ivy+Partners experienced substantial growth in revenue, expanded its team, and formed strong partnerships with clients. The firm’s success is attributed to its commitment to client relationships and expanding its reach beyond borders.
Strengthening Ties, Strategic Partnerships
By collaborating with a diverse range of partners and clients, such as Google, what3words, Metiseko, Green Rebel, Crystal Waters Global, the German Business Association (GBA) in Vietnam, and Vietcetera, Ivy+Partners is strategically strengthening its network.
Founder and CEO Ivy Nhi Chau acknowledges a growing trend of international and regional companies making their mark in Vietnam. This collaboration not only broadens their reach but also aligns with the firm’s diverse client base, which includes international clients from Singapore, Indonesia, Taiwan, and the UK, and the other half a vibrant mix of local businesses. This seamless integration of partnerships and a diverse clientele positions Ivy+Partners to play a significant role in Vietnam’s evolving business landscape.
To enhance its presence in the tech community, Ivy+Partners partners with Ascend Vietnam Ventures and Young Entrepreneurs Saigon for Tech After Dark (TAD), focusing on top-notch networking events for Southeast Asia’s startup and tech communities. The firm also collaborates with One Asia Communications Group for comprehensive PR and marketing services in the Asia-Pacific region.
In furthering support for the startup ecosystem, Ivy+Partners teams up with Fidinam through The Momentum Programme, offering consultancy services at attractive prices, with early applications opening soon.
New Leadership, Vision for 2024
Ivy+Partners reached a significant milestone by appointing Huyen Tran as Communications Director. With over 15 years of experience, Huyen brings a wealth of expertise in communication strategies gained from her roles in renowned corporations like Unilever, FrieslandCampina, AkzoNobel, H&M, and British American Tobacco (BAT).
Moving forward in 2024, Ivy+Partners aims for even greater success, exceeding client expectations and strengthening its team culture. Ivy envisions a focus on two key client categories: Tech and Corporate, and Lifestyle. The firm is committed to growing and developing its team to maintain its unique operational model and continue making a mark in the PR industry.