After long anticipation, in response to Vietnamese customers’ affection, MUJI will be offering a sneak peek at its POP UP store this July 2020 before the official opening at the end of the year. Customers will have an opportunity to explore MUJI shopping experience without having to travel aboard.
So, What is MUJI?
MUJI is widely popular with its simple packaging and the elegant neutral product design. However, MUJI is not just about minimalism and simplicity, it is a lifestyle. And the way MUJI communicates this message to customers is not through lengthy words but by embedded these concepts into each product.
Founded in 1980, MUJI is shortened for Mujirushi Ryohin, which means ‘no branding quality goods’ as its products bear no logos. This explains how MUJI products can easily fit into any household and be accepted by a wide range of customers. The product itself served as an “empty vessel” which allows you to see it in your own way. The usage of neutral tone and environment-friendly material brings you the feeling that you are at home but still a part of nature. Finally, using its unique characteristics, MUJI is subtly blending into your daily life and the local culture like water.
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Why are Vietnamese shoppers so excited about MUJI ?
Along with the movement towards ‘green living’ and minimal lifestyle all around the world, Vietnamese consumers have also become more aware of eco-friendly products in the market. The manufacturing process at MUJI always complies with the sustainability protocol and avoid any resource wastage. A part of the left-over material during production is collected and recycled for other purposes, minimizing industrial waste being released on the environment.
‘MUJI is enough’ – consumers will be able to feel the absolute convenience while shopping at MUJI. Every MUJI store contains a wide variety of essentials for the home. These products score the consumers’ hearts for its selection of material, streamlined processes, and simple packaging. These core product principles are strongly present themselves in MUJI signature products:
Furthermore, a good price point allowing consumers to turn their house in to a comfortable living homeis another reason why a lot of people are looking forwards to MUJI opening its store in Vietnam.
MUJI officially confirmed the opening of its POP UP store in Vietnam in 07/2020
Good news for all the MUJI fans in Vietnam is that from now on you will be able to buy everything from skincare, clothing to stationery, and houseware from its POP UP store.
According to the official announcement from MUJI Headquarter, the first MUJI POP UP store is going to be launched at 1st Floor Parkson Saigontourist Plaza on July 31st, 2020.
You must visit MUJI POP UP Store. Why?
At this POP UP Store, you will be able to experience and shop some of the most popular products from MUJI before the official opening at the end of this year. Remarkably, some of these items are at a more reasonable price when purchased in Vietnam due to its origin from local manufacturers. You will find products include the famous toning water made from non-irritating ingredients designed specifically for sensitive skin, household goods that are suitable for city life, and many more, all aiming towards “a simple, pleasant life”.
Don’t forget to check MUJI Vietnam Fanpage for newest update.
MUJI POP UP store information
Address: Parkson Saigontourist Plaza Shopping Mall, 35bis - 45 Le Thanh Ton, Ben Nghe Ward, District 1, Ho Chi Minh City.
Opening date: 31 July 2020 at 9:30am
Store opening hours: Monday – Sunday 9:30am – 10:00pm