Vero, a Southeast Asia communications consultancy with a longstanding presence in Vietnam, has secured the contract to oversee the communication strategies for Da Nang International Terminal (DIT), recognized as Vietnam’s sole 5-star airport terminal.
The partnership aims to Da Nang’s global connectivity and hospitality industry by promoting the international terminal as a premier international gateway.
DIT, the T2 international terminal of Da Nang Airport, achieved the 5-star airport rating from Skytrax in January 2024, joining an elite group of only four other airport terminals in the world with this distinction.
The terminal offers high-end amenities and immersive cultural experiences, such as the CIP Orchid Lounge and the “Heritage Road,” to transform the airport environment into a space where travelers feel valued and connected.
Connecting Vietnam To The World
DIT and Vero share a unified vision of connecting Vietnam with the world through stories of progress and a commitment to exceptional hospitality and service. This powerful collaboration is poised to elevate Vietnam’s profile on the global stage.
“Da Nang International Terminal has continuously enhanced the traveler experience by embracing innovation and setting high standards in hospitality. We are proud to be the starting point of every traveler’s journey in this city, but our ultimate goal is to make DIT a destination in its own right—where people can immerse themselves in the rich culture and vibrant atmosphere of the coastal city. We are excited to bring these visions to life through our partnership with Vero, confident that together we can elevate Da Nang’s position in the tourism landscape,” said Mr. Do Trong Hau, Deputy Director of AHT.
“Vero’s presence in Vietnam is built on highlighting success and innovation, and our partnership with Da Nang International Terminal aligns perfectly with our mission to showcase Vietnam’s growth and innovation on the world stage. Our expert team will employ strategic media relations, influencer marketing, creative storytelling, and data-driven insights to amplify DIT’s role as a leading gateway, ensuring its commitment to remarkable hospitality resonates globally,” said Nguyen Thi Trinh, Vero VP for Consulting in Vietnam.
Vero’s role involves crafting and executing a communications plan that highlights DIT’s human-centered approach. By focusing on targeted content, innovative influencer marketing campaigns, and media relations efforts, Vero will ensure that DIT’s narrative reaches a broad audience, emphasizing its dedication to creating meaningful travel experiences. Data-driven insights will guide all strategic decisions, allowing Vero and DIT to effectively engage target audiences and measure the impact of each initiative.
Vero’s innovative communication approach will reinforce DIT’s role in setting new standards for human connection in the aviation industry, illustrating how true hospitality begins the moment travelers arrive at the terminal.
Expanding Portfolio In Hospitality
This significant win follows Vero’s successful partnership with Singapore Changi Airport and adds to its broad portfolio of hospitality leaders and lifestyle brands. The communication consultancy’s expanding experience in managing high-profile travel and tourism projects underscores its ability to deliver impactful communications and innovative solutions tailored to the industry’s evolving needs.
Building on this expertise, the collaboration is set to deliver tangible results by significantly boosting DIT’s visibility as a premier travel hub. Expect to see enhanced media coverage, increased online engagement, and a surge in positive social mentions reflecting DIT’s prominence. Moreover, optimized online search performance and offline engagements will reinforce DIT’s reputation for outstanding hospitality.
Together, Vero and DIT are poised to enhance Da Nang’s global presence, inviting travelers to experience the warmth and charm of the region.