Following its massive launches in various cities in the US, VinFast, Vietnam’s pride in electric vehicle (EV) manufacturing, announced its plans to expand in Europe at the 2022 Paris Motor Show. And by expansion, they mean opening not one but three dedicated country headquarters in Germany, France, and the Netherlands.
The three offices will be in Frankfurt, Paris, and Amsterdam. In support of its ambitious rollout, the EV manufacturer already employs hundreds of staff in place across its European launch markets, boasting a range of major vehicle manufacturer experience and market-specific expertise. The company also intends to increase this figure in the coming months.
“The opening of the headquarters aims to amplify VinFast’s business activities in the region, develop its extensive direct-to-consumer retail network, and roll out mobile service, to ensure a premium customer experience,” reads its statement to the press.
Le Thi Thu Thuy, Vingroup Vice Chairwoman and VinFast Global CEO, said that returning to the site of their global debut four years ago, VinFast is proud of the great strides it has taken towards its market expansion and commitment to driving the global electric vehicle revolution.
“VinFast aspires to an even bigger achievement: becoming a beloved all-electric brand in crucial European markets,” the Global CEO added. “I believe that our world-class quality cars, reasonable pricing strategy, and outstanding customer services will soon make VinFast a preferred brand of European consumers.”
Europe is an important market for VinFast. Along with establishing its headquarters in France, Germany, and the Netherlands, as well as developing an extensive retail and service network, VinFast continues to seek a suitable location for a European manufacturing facility.
Besides the soon-to-rise three HQs, VinFast’s first flagship store in Cologne, Germany, is scheduled for November 2022.
It will be followed before the end of the year by Paris as the first French store, then Nice, and Amsterdam as the primary Dutch location; Berlin, Munich, Frankfurt, and Hamburg in Germany. New European locations opening early in 2023 will include Oberhausen in Germany; Marseille, Rennes, Montpellier, and Metz in France; and Den Haag and Rotterdam in the Netherlands.
The EV maker’s retail and services system will be supported by a network of technicians and Mobile Service vehicles that provide customers with a wide range of flexible repair and maintenance options.
Service appointments can be booked via the VinFast app and carried out at home or work or at any VinFast store that supports services. The mobile service has been deployed in Germany and will expand across Europe in Q1 2023. VinFast also aims to hire over 200 technicians during the next 12 months to support its after-sales network.