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Starbucks Vietnam và những thành công được “ủ chậm” - Patricia Marques, General Manager

Starbucks Vietnam và những thành công được “ủ chậm” - Patricia Marques, General Manager

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[English description below]

Trong tập tiếp theo của Vietnam Innovators, chúng ta sẽ có cơ hội trò chuyện với Tổng Giám đốc của Starbucks Vietnam để tìm hiểu về mô hình và chiến lược kinh doanh của họ tại thị trường Việt đầy sôi động.

Tại tập này, chúng ta cũng sẽ khám phá cách Starbucks đã xây dựng những chiến lược kinh doanh phù hợp với văn hóa Việt Nam, từ việc kết hợp yếu tố địa phương và quốc tế để tạo ra trải nghiệm đặc biệt cho khách hàng. Starbucks Việt Nam đang tăng trưởng hay “dậm chân tại chỗ” như truyền thông vẫn đề cập? Mời bạn cùng lắng nghe và tìm hiểu nhé.

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In this episode of Vietnam Innovators, we got the opportunity to have a conversation with the General Manager of Starbucks Vietnam, exploring their business model and strategies in the vibrant Vietnamese market.

In this episode, we will also delve into how Starbucks has constructed business strategies that align with Vietnamese culture, combining local and international elements to create a unique experience for customers. Is Starbucks Vietnam experiencing growth or is it at a standstill, as mentioned in the media? Join us to listen and find out.

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00:00 intro
00:45 rapid fire questions
02:01 how Patricia became CEO of Starbucks Vietnam
04:30 challenges Starbucks faces in opening stores in Vietnam
07:30 Starbucks’ strategy to deliver products in Vietnam
08:43 Did Starbucks fail in Vietnam?
14:00 how Starbucks adapted to meet Vietnamese young population’s needs
15:50 how Starbucks Vietnam is different from other Starbucks around the world
17:58 what is Starbucks’ customer persona
21:25 Starbucks is looking for amazing landlords
28:22 what’s driving Starbucks’ interest to go to second-tier cities
31:20 what triggers brands to expand to the Hanoi market
33:09 Hanoi is a great market
34:03 local competitions
37:13 shifting into using Vietnamese coffee bean at Starbucks
41:16 why Starbucks is still using plastic
46:00 do Vietnamese care about sustainability
48:50 challenges to female leadership in Vietnam
51:45 the future of Starbucks Vietnam
53:28 what topics would the guest like to learn more from the show