Vietnam's F&B Sector in 2023: Resilient Amid the Storm
"Resilience" is the defining keyword for Vietnam's food and beverage (F&B) industry in the past year. According to Kirin Capital, despite 2023 being a challenging year for many economic sectors, Vietnam's F&B industry achieved an impressive growth rate of 11.47%, with total revenue exceeding VND 590 trillion. Additionally, a report by iPOS.vn reveals that 79.6% of F&B businesses have reported improving business conditions and sufficient resources for future development.
These figures highlight the domestic F&B market's stability amid the economic downturn and its positive strides, particularly in digital transformation. Moreover, 2023 introduced a new competitive arena: the Michelin race. F&B brands are now striving to enhance food quality, improve services, and perfect the customer experience to earn a spot in the prestigious Michelin Guide.
Vietnam's F&B sector has also become an attractive destination for foreign investors, especially through franchise agreements. According to the Ministry of Industry and Trade, over the past decade, more than 50% of franchise deals in Vietnam have been in the F&B sector.
Amid this dynamic backdrop, the Flavors Conference 2024 (formerly known as the Vietnam Food & Beverage Conference), an annual event under the Flavors Vietnam framework, will return with the theme “Building a Resilient and Thriving F&B Industry in Vietnam.” This event promises to provide valuable insights, latest trends, and strategic solutions to further strengthen and elevate Vietnam's F&B sector on both domestic and international stages.
A Comprehensive F&B Forum
Since 2020, the conference has created a vibrant platform for sharing and discussing the past, present, and future of Vietnam's F&B industry. This year, co-hosted by Vietcetera and Mastercard, the Flavors Conference 2024 will take place on September 18th at the New World Saigon Hotel, expected to attract over 300 attendees, including influential figures in the F&B industry. Participants will range from top business leaders and SME owners to investors, strategic consultants, journalists, media professionals, and agency companies specializing in F&B.
This diverse assembly of perspectives ensures a rich, multidimensional dialogue that will drive the industry forward and elevate Vietnam's standing on the global culinary map. Attendees can look forward to engaging sessions that not only highlight current trends and challenges but also offer actionable strategies to navigate and thrive in this dynamic industry landscape.
What's New This Year?
Themed Matching Session
The conference will feature a dedicated area where investors, business owners, and industry experts in the F&B sector with shared interests (such as cashless payment solutions and food delivery services) can freely connect. This initiative aims to open up potential collaboration opportunities and foster the development of a cohesive and robust F&B community.
New Exhibitor Hall
Another exciting addition is the debut of the exhibitor hall, which will host up to 40 brands and companies. This space provides an excellent opportunity for small and medium-sized enterprises (SMEs) to showcase their products and services to a targeted audience of food and beverage professionals.
Register to be our booth partner here.
Hints on Speaker Lineup
One of the main highlights of this year's conference is the annual 'Pizza 4 Peace' address, delivered by Yosuke Masuko and Sanae Masuko - the two founders of Pizza 4P's. Known for their dedication to sustainable practices and community building, the founders of Pizza 4P's will share their journey and insights on creating a positive impact through food.
We are proud to continue our partnership with KAMEREO, which began with the Vietnam Food & Beverage Conference 2020. This collaboration underscores our commitment to fostering innovation and excellence within the industry. Taku Tanaka, CEO of KAMEREO, will again be a part of our expert group, bringing his extensive knowledge and experience to the curation of the event.
More international speakers to come
In response to feedback from past participants, we are thrilled to introduce more international case study speakers this year. These speakers will share their experiences and success stories from around the globe, offering diverse perspectives and practical insights that can be applied to local contexts.
Additionally, our lineup of fireside chats will feature industry experts discussing the latest trends, challenges, and opportunities in the culinary world. These sessions are designed to provide valuable takeaways and stimulate meaningful conversations among attendees.
Join us at the Flavors Conference 2024 for a day filled with inspiration, innovation, and invaluable networking opportunities. Don’t miss the chance to be part of this extraordinary event that will celebrate, elevate, and revolutionize the Vietnamese F&B industry.
Flavors Vietnam 2024, a partnership between Vietcetera and Mastercard, is a five-month long celebration of Vietnam's F&B scene. An annual occurrence since 2018, this year's theme is focused on “Crafting shared culinary experiences.”
Part of Flavors Vietnam 2024, Flavors Conference 2024 themed “Building a Resilient and Thriving F&B Industry in Vietnam” is a one-day event, bringing together F&B experts and communities to celebrate and elevate the Vietnamese F&B industry.
Place: New World Saigon Hotel, 76 Le Lai St., Dist. 1, HCMC
Date: 9:00 - 16:00, Wednesday, September 18th, 2024.
For more details and to register for the event, visit website or contact us at @events.rsvp@vietcetera.com.
Special thanks to our sponsors and partners of Flavors Conference 2024: Title Sponsor (Mastercard), Major Sponsor (Diageo - Owner of Johnnie Walker, Tanqueray and Don Julio), Venue Sponsor (New World Saigon Hotel), Communications Partner (Vero Asean), Content Curator (Kamereo Vietnam) and Creative Partner (InSpace-Creative).