#Branding

Azerai is a new story and brand of resorts offering guests simple elegance, refined design, and discreet and attentive service in places of unique beauty and cultural interest. The brand was formed by hotelier Adrian Zecha, and the name is derived from Zecha’s initials and the latter part of a Persian word, caravanserai, which references the storied old inns of the Middle East.

A glass of Saigon Baigur & Tonic in hand, we sit down with Jochem and Florian, who are part of the founding team of three, to hear about the city's first premium dry gin's backstory and why the founders want consumers to start buying local.

As the company celebrates its 10th anniversary, we ask Fong-Chan and Khoa, the Managing Director, about the daily life at KAZE office, the biggest milestones and why, in business, it’s important to always be on the move.