Vietcetera

If you were in Vietnam in the early 1990’s, jeans were somehow a mark of being a tourist. If you had a pair of jeans, you were a foreigner. The big cities of Hanoi and Saigon were still innocent. And that also meant even the largest Vietnamese brands were innocent. Cyclos were a common sight. Motorbikes were rare. Street vendors were everywhere. Fancy storefronts were not.

At the turn of the millennium though, things started to shift. The “Doi Moi” policy kicked into gear. It was the Vietnamese government’s attempt to embrace market economics. As a result, modern brands like Trung Nguyen Coffee emerged.

For more Vietcetera Originals: http://vietcetera.com/the-steady-modernization-of-vietnamese-brands/

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Music:
DJ Quads: https://soundcloud.com/aka-dj-quads
Mulle: https://soundcloud.com/mulleofficial

The Steady Modernization Of Vietnamese Brands

Vietcetera Edge talks breakdancing with a few of the people working to push the artform across Vietnam's cultural and social boundaries. 

Credits: Good Morning Vietnam Dance Crew 

Got a story idea for us? team@vietcetera.com
Instagram: https://goo.gl/gbcme7
Facebook: https://goo.gl/wp7ycT
Visit us online: https://goo.gl/EfUB7N

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