The Steady Modernization Of Vietnamese Brands

If you were in Vietnam in the early 1990’s, jeans were somehow a mark of being a tourist. If you had a pair of jeans, you were a foreigner. The big cities of Hanoi and Saigon were still innocent. And that also meant even the largest Vietnamese brands were innocent. Cyclos were a common sight. Motorbikes were rare. Street vendors were everywhere. Fancy storefronts were not. At the turn of the millennium though, things started to shift. The “Doi Moi” policy kicked into gear. It was the Vietnamese government’s attempt to embrace market economics. As a result, modern brands like Trung Nguyen Coffee emerged. For more Vietcetera Originals: http://vietcetera.com/the-steady-modernization-of-vietnamese-brands/ -------------------------------------------------- Got a story idea for us? Shoot us an email at team@vietcetera.com Instagram: https://goo.gl/gbcme7 Facebook: https://goo.gl/wp7ycT Visit us online: https://goo.gl/EfUB7N Music: DJ Quads: https://soundcloud.com/aka-dj-quads Mulle: https://soundcloud.com/mulleofficial