TikTok is without a doubt the fastest–growing social networking platform of today. With millions of short-form videos that are hilariously addictive, It’s easy to understand why one could (accidentally) spend hours on the app.
Vietnam, where 97% of the population has a mobile phone, has likewise fallen victim to the Tiktok craze too. Data analysis revealed that there are more than 12 million active users and 1,000 content creators based in Vietnam, and estimated that Vietnamese users spend an average of 28 minutes per day on the platform. According to a survey by Decision Lab, among internet users conducted in Vietnam in the second quarter of 2021, the share of TikTok users among Generation Z reached 56 percent. By comparison, around 32 percent of internet users in this age group used TikTok in the first quarter of 2020.
The app, built for virality, has not only helped already-famous celebrities to connect with their fans in a new and singular way, but has also catapulted relatively unknown people and groups into instant stardom for their entertaining, educational and inspiring video content.
Here we listed five of the most popular Vietnamese TikTok accounts right now. Give them a follow and you’ll get a dose of curated and original content every day.
For Vietnamese food lovers: Phuong Vy
Phuong Vy is a rising star on TikTok, amassing over 2 million followers on the platform. Her videos are a feast for the eyes — full of exquisite and mouth-watering Vietnamese dishes made by Vy herself. It’s a great source of easy-to-learn recipes for people of all ages who want to improve their cooking, or are just simply craving Vietnamese cuisine. While cooking, Vy openly shares her fondest memories from childhood and what the food represents in her life. Her videos are as heartwarming as they are informative.
For current events and news: VTV24
Due to the influx of social media platforms, it has been notoriously difficult to attract GenZ to watch the news on television. With this knowledge in hand, VTV24 is now using TikTok to release the latest stories, which range from economic to political. This is also VTV24’s way of fighting against the spread of fake news across a wider age range, which has become rampant during the COVID-19 pandemic. All the information released on this TikTok account is thoroughly vetted and official, so viewers need not worry about misinformation.
For Vietnamese history 101: Lịch sử Việt Nam
Are you a history buff? If you’re fond of knowing about the storied past of Vietnam, Lịch sử Việt Nam is right up your alley. This Tik Tok channel captures the attention of viewers through its creative distribution of all things Vietnamese history and culture — beloved President Ho Chi Minh and General Vo Nguyen Giap can be seen frequently — allowing a younger generation to better understand the wars and societal changes Vietnam has gone through over the centuries. Through learning about the past, people of today can gain a deeper appreciation for the life they have.
For career guidance: Eric Thỏ
Eric Thỏ’s TikTok channel is well known for equipping job-seekers and newly minted employees with solid tips and tricks to perform their best during both pre and post recruitment sessions. Eric’s channel offers viewers advice on a wide array of topics, such as how to impress recruiters, polish a CV, negotiate job offers, manage one’s time, adapt to company culture and even hone in on foreign language skills. As a disciplined content creator with a long and seasoned history of generating the content, Eric gives viewers an in-depth understanding of the workforce and inspires young people to follow their dreams — one video at a time.
For creative marketing and communications: Moe Di Dau
Moe Di Dau is a TikTok channel for marketing enthusiasts who are up for the challenge of achieving their goals. There’s a reason this girl has over three hundred thousand followers: she’s an incredibly magnetic presence who is very knowledgeable in her field. Watching Moe’s TikTok is like sitting in front row at a highly entertaining class in marketing, as she is there to help us analyze many successful campaigns as well as provide insight into the intention behind them. Each of her videos incorporates visualized information and succinct content with the purpose of providing viewers with quick lessons that can be easily absorbed. One other remarkable characteristic of Moe that shines through in videos is that she is always full of energy. Her confident voice and high-spirited gestures attract a wide array of visitors to her account who would perhaps not otherwise have an interest in Marketing and Communications.