Key Milestones and Achievements Since 2013
In the fast-paced and ever-evolving world of marketing, staying ahead of trends and fostering innovation are crucial. Since its establishment in 2013, MMA Global Vietnam has been at the forefront of modern marketing transformation, fostering innovation, data-driven strategies, and industry collaboration.
As part of MMA Global, a leading industry body focused on marketing excellence, MMA Vietnam has significantly shaped the digital and mobile-first marketing landscape.
- 2013: MMA Vietnam was founded, providing a platform for industry leaders to connect, exchange knowledge, and drive marketing excellence.
- 2015: The launch of MMA Impact Vietnam (formerly MMA Forum Vietnam) brought together C-level executives, brands, agencies, and technology enablers to discuss marketing transformation.
- 2017: The introduction of SMARTIES Vietnam, the prestigious awards program celebrating groundbreaking marketing campaigns in mobile and digital innovation.
- 2019: Expansion of thought leadership programs, including executive roundtables and masterclasses, equipping marketers with insights into emerging trends such as AI, data privacy, and omnichannel strategies.
- 2021: Amid the pandemic, MMA Vietnam played a crucial role in guiding brands through digital transformation, adapting to evolving consumer behaviors and technological shifts, solidifying MMA Vietnam as the country’s leading marketing industry network.
- 2024: Celebrating 13 years of impact, MMA Vietnam welcomed 1,200+ C-level delegates, 50+ global thought leaders, and 700+ brands at MMA Impact Vietnam 2024.
With a strong commitment to innovation, measurement, advocacy, and emerging technologies, MMA Vietnam continues to empower brands, agencies, and marketers with the tools and knowledge to navigate the ever-evolving marketing landscape. Looking ahead, MMA Vietnam remains dedicated to shaping the future of marketing, fostering collaboration, and setting new benchmarks in digital excellence.
The Evolution of Vietnam’s Marketing Industry with MMA
Over the past decade, Vietnam’s marketing industry has undergone a significant transformation, driven by the rise of digital platforms, the increasing adoption of artificial intelligence (AI), and the shift toward data-driven marketing. Notably, Retail Media Networks (RMN) in Vietnam are growing 175 times faster than the global average, reflecting evolving consumer behavior and rapid digitalization (Shopback Report, June 2024).
As a pioneering organization in this transformation, MMA Global Vietnam has supported businesses and marketing professionals through four key contributions: professional training and development, fostering innovation, connecting global and local expertise, and building a strong marketing ecosystem.
Currently, MMA Global Vietnam has over 70 members, with an executive board comprising representatives from leading corporations and brands, including Abbott, GroupM, Coca-Cola, Grab, Google, Heineken, Suntory PepsiCo, TikTok, VCCorp, MSD, Lavie, Adtima, Ogilvy, Dentsu Creative, Publicis Groupe, Chicilon Media, PNJ, and Hakuhodo. With the collaboration of these industry leaders, MMA Global Vietnam remains committed to driving innovation, enhancing business competitiveness, and shaping the future of marketing in Vietnam.
MMA CEO-CMO Summit 2025: An Exclusive Experience for C-Level Executives
“Building upon over a decade of impactful initiatives, MMA Global Vietnam is proud to announce the return of the MMA CEO & CMO Summit on April 16, 2025, in Ho Chi Minh City. This exclusive event is meticulously designed to provide unparalleled insights and strategic value for marketing and business leaders.
It offers a unique opportunity for executives to refine their strategies, explore emerging industry trends, and engage with some of the most influential minds in marketing and leadership.” said Mrs. Phan Bich Tam, Country Director of MMA Global for Vietnam, Myanmar & Cambodia.
Key Highlights:
- Thought Leadership Sessions – Experts will share the latest trends in AI-driven marketing, consumer behavior, and business growth strategies.
- CMO Roundtable Discussions – An exclusive closed-door forum for CMOs to exchange insights on market dynamics and strategic decision-making.
- Masterclass Sessions – Case studies and best practices from leading brands on breakthrough marketing strategies and business success.
- SMARTIES Unplugged Vietnam – A must-attend session for brands and agencies aiming to win SMARTIES Vietnam 2025, featuring insights from past winners and jury members.
Spanning 12 hours, the summit will offer a rich agenda of keynote sessions, panel discussions, masterclasses, and networking opportunities, creating an environment conducive to knowledge sharing and business collaboration. The MMA CEO-CMO Summit 2025 is poised to be a landmark event in Vietnam’s marketing evolution, bringing together industry leaders, brands, and agencies to define the next era of marketing in the APAC region.
Join the MMA CEO & CMO Summit Vietnam 2025 and discover exciting collaboration and sponsorship opportunities with us here.
