Vietnamese car manufacturer VinFast announced on Thursday they have simultaneously opened six stores in California, US. According to a statement released by VinFast Automotive, this is the brand’s strategy “to expand its network of locations to build personalized relationships with customers, ensuring convenience, peace of mind, and reliability throughout the process of purchasing and owning their electric vehicles.”
Less than a week since VinFast confirmed the agreement with Credit Suisse and Citigroup to fund its planned North Carolina EV (electric vehicle) factory and US rollout, they are now ready to showcase and sell VinFast's premium electric vehicles while allowing customers to directly experience the company's high-end customer service.
At the stores, customers can explore the interior and exterior details of VinFast's electric SUVs – the VF 8 and VF 9, while experiencing the advanced technologies bundled as part of the VinFast Smart Driving package.
Visitors can also learn more about the brand’s flexible and innovative sales plans and engage one-on-one with VinFast consultants on questions regarding both products and services.
The VinFast Stores opened to the public on Friday, 6 AM Vietnam time.
- VinFast Santa Monica: 395 Santa Monica Place, Space 171, Santa Monica, CA
- VinFast Hillsdale: Hillsdale Shopping Center, 52 31st Ave, San Mateo, CA
- VinFast Westfield UTC: Westfield UTC, 4545 La Jolla Village Drive, San Diego, CA
- VinFast Citadel: Citadel Outlets: 100 Citadel Drive, Commerce, CA
- VinFast Berkeley: Fourth Street Shops, 1733 4th Street, Berkeley, CA
- VinFast Corte Madera: The Village, 1618 Redwood Hwy, Corte Madera, CA
VinFast Stores include footprints designated as VinFast "1S, 2S, and 3S.”
The 1S stores are primarily located in high-visibility shopping centers and are focused on vehicle display and sales. Their 2S stores are visibly located on major thoroughfares and offer both parts and service, and also support nearby VinFast 1S stores. Additionally, VinFast 2S stores support neighborhoods without other store types but have high concentrations of VinFast customers.
The largest of the VinFast store types, 3S stores showcase merchandise vehicles, have full car and parts sales, and include service centers.
Le Thi Thu Thuy, Vingroup Vice Chairwoman, and VinFast Global CEO said as the company moves toward bringing premium products and services to American consumers, the opening of the first six VinFast Stores marks an important milestone in their journey towards the global market.
“I believe that introducing VinFast and interacting with customers one-on-one in our corporate-owned and operated stores is the best way to build relationships with customers and to ensure quality service,” the Global CEO added.
“We are proud to drive the global EV revolution towards a sustainable future. This future officially takes its next step today in California and will soon expand across the US and globally."
Designed to convey the "Future of Mobility,” VinFast Stores are created with a futuristic and minimalist design language and integrate interactive technology for a seamless online-to-offline experience. The spacious in-store ambiance blends modern features in harmony with Eastern heritage and beauty inspired by nature that visually connects to VinFast's goal of creating a more sustainable future.