Flavors Vietnam 2024 x HOZO International Food Fest: The Biggest Year-End Celebration Of Food And Music

Flavors Vietnam, an annual F&B series organized by Vietcetera and Mastercard, celebrates the contributions and achievements of Vietnam's F&B industry. Themed "Crafting shared culinary experiences", Flavors Vietnam 2024 features signature F&B events, including a Flavors Conference, Bar Week, and Flavors Restaurant Month, highlighting emerging and classic dining spots around Ho Chi Minh City (HCMC).

HOZO (Hò Dô), Vietnam’s largest community music festival, has become a key cultural event, attracting both local and international artists to HCMC. Now in its fourth year, HOZO has successfully placed Vietnamese culture on the global music festival map, drawing tourists to Ho Chi Minh City and supporting the city’s cultural development strategy for 2020-2030.

This year, HOZO continues to be a platform for international cultural exchange, uniting talented artists from across the globe to convey a powerful message of unity and peace: "One world, one beat," as emphasized by General Director Bùi Huy Tuấn.

United by a shared mission to elevate Vietnamese brands on the international stage, Flavors Vietnam has teamed up with HOZO to present the Flavors Vietnam 2024 x HOZO International Food Fest. This three-day festival, running from December 13-15 on Nguyen Hue Walking Street, offers open access for visitors to immerse themselves in a variety of exciting activities.

What To Expect At Flavors Vietnam 2024 x HOZO International Food Fest

Visitors can explore over 60 food stalls featuring renowned F&B brands like Phuc Long and Nam Me Kitchen & Bar. Beyond enjoying the flavors, they can participate in physical activities, engaging workshops, mukbang challenges, or explore interactive AR games at the Vikki Digital Bank booth to win exciting prizes.

For cardholders who pay with a Mastercard card and spend a minimum of 200,000 VND at the food stalls, an extra perk awaits: access to the Mastercard Lounge. This exclusive area offers a dynamic lineup of activities, including minigames and exclusive workshops with top chefs and F&B experts. These privileges are set to bring unforgettable moments for Mastercard cardholders coming to the event.

To enhance convenience for festival-goers, all food vendors will fully support cashless payment options, including bank transfers, and contactless payments via cards and digital wallets.

“Mastercard is delighted to celebrate and support the dynamic growth of Vietnam’s F&B industry once again, through our partnership with Vietcetera on Flavors Vietnam for the fifth year running. This year, we are elevating the experience by bringing HOZO together with Flavors Vietnam, creating an extraordinary festival that will foster meaningful connections and unforgettable memories through a vibrant fusion of food, music, and culture.

This is how Mastercard connects people to their passions – and each other – and delivers priceless experiences to cardholders. This collaboration also provides an excellent platform to encourage local businesses in Vietnam to adopt secure and seamless digital payments, keeping pace with evolving consumer preferences,” said Winnie Wong, Country Manager for Vietnam, Laos, and Cambodia, Mastercard.

On the second evening (December 14), the Flavors Awards ceremony will take Nguyen Hue center stage, recognizing the best in Vietnam’s F&B industry.

This year, Flavors Awards 2024 will present three awards categories: the Flavors Collection, voted by the public, the Editor’s Pick voted by Vietcetera’s editors, and the Grand Prize, selected by top F&B industry experts like Michelin-starred chef Peter Cuong Franklin of Anan Saigon, Niklas Wagner - General Manager of New World Saigon Hotel, and Eve Manne - Head of Modern On Trade at Diageo Vietnam. Young artists such as 52Hz will also perform to add energy to the evening’s celebrations.

Hao Tran, CEO of Vietcetera, said: "I’m proud to see Flavors Vietnam grow from a small awards ceremony to an annual event series and now a music-food festival. This journey with our Mastercard partner has been long, but we’ve stayed true to our mission: to celebrate Vietnam’s F&B industry and elevate Vietnamese cuisine globally. This year, we’re excited to collaborate with HOZO, a like-minded partner dedicated to bringing Vietnam to the world."

The most anticipated activities of the festival will be three nights of electrifying performances on the main stage of the HOZO Music Festival, featuring top Vietnamese and international artists like My Tam and Henry Lau. These unforgettable performances are set to make this year’s event one of the most memorable year-end celebrations in Ho Chi Minh City.

About Flavors Vietnam 2024 x HOZO International Food Fest:

This year, Flavors Vietanm, an annual series co-hosted by Vietcetera and Mastercard, has teamed up with HOZO to present the Flavors Vietnam 2024 x HOZO International Food Fest.

Spanning three days at Nguyen Hue Walking Street, the festival offers free entry and promises an exciting lineup, including over 60 food stalls, a Mastercard Lounge with interactive workshops, the Flavors Awards ceremony, and three nights of concerts featuring renowned local and international artists.

- Location: 135 Nguyen Hue - 39 Le Loi, District 1, Ho Chi Minh City
- Time: December 13-15, 2024

Special thanks to all sponsors and partners of Flavors Vietnam 2024 X Hozo International Food Fest:
Mastercard (Title Sponsor), Diageo - Owner of Johnnie Walker, Tanqueray và Don Julio (Major Sponsor), Vikki (Major Sponsor), Menas (Major Sponsor), Home Restaurant (Category Sponsor), Unios (Product Sponsor), Osterberg Quality (Product Sponsor), Face Wash Fox (Product Sponsor), be (Travel Partner), Vero (Communications Partner), and InSpace-Creative (Creative Partner).

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