MMA Impact 2024: Honoring Outstanding Marketing Campaigns

The MMA Impact Vietnam 2024 event themed Navigating Marketing: Leadership, Innovation, and Future Strategies, will officially take place on October 25th at JW Marriott Hotel & Suites Saigon.

Expected to draw over 1,000 C-levels from the entire marketing industry, one of the event's main highlights is the annual SMARTIES Awards Vietnam 2024 to honor the marketing community.

Organized by MMA Global for the past 13 years, MMA Impact Vietnam 2024 will continue to bring about a series of in-depth and comprehensive discussions on the latest trends in the marketing industry, with an emphasis on the role of technology in shaping marketing and business in 2024.

AI, AR, And Breakthrough Strategies

MMA Impact Vietnam 2024 brings together top domestic and international experts from leading brands and companies in the marketing, technology, and FMCG (Fast-Moving Consumer Goods) sectors.

With approximately one-third of the speakers from the APAC region—including Indonesia, China, India, and Singapore—attendees will gain diverse perspectives from some of the most dynamic markets.

Recently, MMA Vietnam unveiled more prominent speakers, including Mrs. Le Huynh Phuong Thuc - Managing Director of Guardian Vietnam, and Mr. Sudarshan Saha - Managing Director of Essence Mediacom, alongside representatives from top brands like Mrs. Lê Thanh Tú - CMO (Chief Marketing Officer) of Nestlé Waters, and Mr. Pablo Chabot - Marketing Director of Heineken Vietnam.

The event program includes multiple activities throughout the day. The morning sessions will focus on brand building, and offer insights into consumer psychology and how to connect effectively with customers.

The four consecutive themes are:

• The Digital Leadership Compass – Navigate Change with Data, Agility, and People
• The Power of Branding in Retail Media Networks
• Omnichannel Marketing: Seamlessly Connecting with Consumers
• Fireside Chat: AI in Marketing – Harnessing the Next Technological Shift for Strategic Advantage

Concluding the morning sessions will be a CMO (Chief Marketing Officer) workshop on “Experiential Marketing: Creating Immersive Consumer Journeys.” The workshop will explore how brands are elevating experiential marketing to create meaningful consumer interactions that drive brand loyalty.

The afternoon will feature 2 breakout sessions in two different rooms simultaneously:

Room 1 focuses on marketing content and formats, discussing methods for brands to stand out in the highly competitive online space. Additionally, the session will address augmented reality (AR) technology and how it blends digital content with the real world to create unique interactive experiences.

Room 2 will delve deeper into combining AI with marketing strategies and creative content, exploring how AI can fuel creativity in marketing campaigns. A special discussion on Hyperpersonalization will explore how businesses use machine learning and AI to create deep emotional connections and foster brand loyalty.

Through these discussions and networking opportunities, attendees will not only expand their connections but also discover innovative solutions to help them adapt and thrive in an ever-changing market landscape.

SMARTIES Awards Vietnam 2024: Celebrating Creativity And Innovation In Marketing

Alongside the series of discussions shaping the future of marketing, MMA Impact Vietnam 2024 will also host the Gala night for the SMARTIES Awards Vietnam 2024 —a night to honor the most outstanding campaigns of the year.

Organized annually by MMA Global in Vietnam, SMARTIES Awards Vietnam 2024 attracted nearly 500 submissions from various industries, with 144 entries making it to the shortlist across 25 categories, reflecting the industry's diversity and innovation.

These categories are divided into seven main groups, including: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing, E-commerce Marketing, Creative, and AI Marketing.

Each group has between 3-9 individual categories with detailed judging criteria, ensuring the awards’ credibility and attracting participation from numerous major brands.

Some Standout Campaigns From Vietnam Making The 2024 Shortlist

1. How Abbott Vietnam boosted lifetime value by 47% with Data - Ensure Gold and Abbott Vietnam

This campaign, in the Customer Journey Marketing - Lead Generation/CRM category under Marketing Impact, aimed to increase customer lifetime value through CRM system. Abbott Vietnam tracked and analyzed customer journeys, developing personalized marketing programs that foster loyalty and drive new leads, leading to a 47% increase in lifetime value.

2. Let AI Take You Home This Tết - Suntory PepsiCo Vietnam Beverage and Publicis Media Vietnam

Under the AI-Powered Audience Engagement category in AI Marketing, this campaign created a unique, personalized experience for consumers during the Lunar New Year, increasing engagement and customer satisfaction through unforgettable experiences.

3. The Internet Safety Education For The Elderly - Google and Dentsu Creative

In the Diversity & Inclusion category under Purpose Driven Marketing, this campaign focused on improving digital literacy for the elderly, contributing to a more equal society by equipping older adults with the necessary skills for safe internet usage.

4. Join The Flip Side - Samsung Vietnam and Starcom Vietnam

In the Omnichannel Marketing category under Impact Media, this campaign created a seamless brand experience across various media channels, driving positive customer experiences and boosting sales.

On October 25th, attendees will have the opportunity to hear from the jury panel, learn from the shortlisted campaigns, and discover the secrets behind their success. MMA Impact 2024 and the SMARTIES Awards Vietnam 2024 will be an unmissable event for marketing enthusiasts, offering the chance to learn, network, and draw inspiration for future creative endeavours.

About MMA Global

Comprised of over 800 member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today.

Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

Discover more about the SMARTIES Awards Vietnam 2024 here.
Get all the insights on MMA Impact Vietnam 2024 .