Người tiêu dùng sẵn sàng chi nhiều hơn vì môi trường - Tín Lê, Giám đốc Marketing, Coca-Cola VN

Don't forget to subscribe: https://www.youtube.com/@vietnaminnovators

This week's guest is Mr. Tín Lê, Marketing Director at Coca-Cola Vietnam, with over 7 years of experience with the company.

In September 2022, Coca-Cola Vietnam officially introduced new packaging, using 100% recycled PET plastic (rPET) for the 300ml Coca-Cola products. Simultaneously, SPRITE also transitioned from green plastic bottles to clear bottles in the Vietnamese market, enhancing recyclability. Alongside this, the "Bottle Recycling, Continuation Journey" program, in collaboration with the recycling company Duy Tân and the VECA bottle collection technology app, was launched.

In this podcast episode, join host Miro Nguyễn on the journey of recycling plastic bottles and discover Coca-Cola's dream of "a world without waste," as shared by Mr. Tín Lê.

Listen to this episode at:
► Vietcetera Podcast: https://vietcetera.com/vn/podcast/vietnam-innovators-tieng-viet/nguoi-tieu-dung-san-sang-chi-nhieu-hon-vi-moi-truong-tin-le-giam-doc-marketing-coca-cola-viet-nam-s426
► Spotify: https://bit.ly/VI-Series-Spotify
► Apple Podcast: https://bit.ly/VI-Series-AP

—

Your donation would be highly appreciated:

● Patreon: https://www.patreon.com/vietcetera
● Buy me a coffee: https://www.buymeacoffee.com/vietcetera

---

You can follow our co-hosts on social media:

Hao Tran
Instagram: https://www.instagram.com/haontran/
Facebook: https://www.facebook.com/haontran/
LinkedIn: https://www.linkedin.com/in/haontran/

Miro Nguyen
Facebook: https://www.facebook.com/Miro.NguyenHuu
LinkedIn: https://www.linkedin.com/in/dr-cuong-nguyen-huu-miro-24844583/

---

Download the Vietcetera Mobile App:
► iOS: https://bit.ly/Messenger-Vietcetera-App
► Android: https://bit.ly/Messenger-Vietcetera-Android

---

Follow us on other platform:
● Facebook: https://www.facebook.com/vietcetera
● Instagram: https://www.instagram.com/vietcetera/
● Linkedin:
- VN: https://www.linkedin.com/showcase/vietcetera-vn
- EN: https://www.linkedin.com/company/vietcetera/
● Tiktok: https://www.tiktok.com/@vietceteraadvice
● Twitter: https://twitter.com/vietcetera

#Vietcetera_Podcast #Vietnam_Innovators #Vietcetera