Why Do Global Beverage Chains Struggle In Vietnam?
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Why can a global beverage giant conquer the world, yet stumble the moment it touches down in Vietnam?
From Gloria Jean’s complete exit to Starbucks taking over a decade just to reach 125 stores, the biggest brands have all learned the hard way that Vietnam plays by its own rules. Is it the premium price tag compared to a local lunch, the Seattle-style Arabica flavor falling flat against bold local Robusta, or the unbeatable strength of street-side coffee culture?
Watch the video and share your thoughts on the topic in the comment below.
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TL;DR Vietnam is Vietcetera's series that brings all you need to know about Vietnam in around 2 minutes, and sometimes a little more.
From Gloria Jean’s complete exit to Starbucks taking over a decade just to reach 125 stores, the biggest brands have all learned the hard way that Vietnam plays by its own rules. Is it the premium price tag compared to a local lunch, the Seattle-style Arabica flavor falling flat against bold local Robusta, or the unbeatable strength of street-side coffee culture?
Watch the video and share your thoughts on the topic in the comment below.
-
TL;DR Vietnam is Vietcetera's series that brings all you need to know about Vietnam in around 2 minutes, and sometimes a little more.
