Why Do Vietnamese People Love Buying iPhones?

Vietnamese consumers just spent over VND 300 billion pre-ordering the iPhone 18. So what keeps the latest iPhone at the top of their wish list every fall? Is it the technology, resale value, Apple’s ecosystem or something deeper about how Vietnamese consumers see and choose their devices?

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TL;DR Vietnam is Vietcetera's series that brings all you need to know about Vietnam in around 2 minutes, and sometimes a little more.