The Success Of Vietnamese Farmers Is Our Growth Motivation | Rick van der Linden, De Heus | EP 382

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Sustainable farming practices and the application of science and technology are becoming increasingly important for Vietnam’s agricultural sector, helping improve productivity, reduce environmental impact, and enable farmers to better adapt to market fluctuations.

Against this backdrop, companies such as De Heus are playing an increasingly important role by working alongside farmers to support a more sustainable and efficient agricultural ecosystem.

To learn more, tune in to Episode 382 of the Vietnam Innovators podcast (English edition), where host Hao Tran speaks with Rick van der Linden - Managing Director Livestock & Genetics at De Heus - about the challenges and opportunities shaping Vietnam’s agricultural sector.

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00:00 – Intro
04:21 – De Heus in Vietnam: Origin story and what made it work
06:27 – How De Heus retains talent?
13:18 – The real problems facing Vietnamese farmers today
15:36 – De Heus's business model: Partner to farmers, not competitor
17:23 – Rick’s leadership philosophy
19:19 – Company culture: Making it safe to fail
26:14 – How to build trust with farmers — and why it's not standard B2B
29:23 – Where Vietnam's agriculture industry is heading
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Too busy to sit down for the video? Listen to the audio version of this episode at:
► Spotify: https://spoti.fi/3FxanZO
► Apple Podcast: https://apple.co/3RdhfOc

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