The art of branding through Shilla’s insights - Karim Meziane - GM, Shilla Monogram Quangnam Danang

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Shilla Monogram Quangnam Danang is the first hotel marking the presence of The Shilla in the Vietnamese market. Shilla Monogram is the new brand developed by The Shilla Hotels & Resorts specifically for the upscale customer market, blending Korean essence with the distinctive values of Vietnam.

In this week's episode of Vietnam Innovators, host Hao Tran had the opportunity to visit and talk with guest Karim Meziane - General Manager of Shilla Monogram Quangnam Danang. In this conversation, we will delve into how The Shilla has created a strong brand story through the services and experiences that this hotel chain offers to international and local travelers in Vietnam.

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